Some tips to recognize a transparent and trustworthy blog…
1. Writing style:
How a blog is written indicates how real a company can truly be
Great: Blog is written in a human voice.
Bad: Content looks vetted by corporate communication.
Horrible: Rehashed press release.
What does the blog talk about? Is it marketing –or providing customer information and feedback?
Great: Discusses the lifestyle (or work-style) of actual customers.
Good: Discusses the wider industry topics.
Horrible: The corporate blog exclusively talks about the company.
Perhaps one of the most important attributes, is the blog human and real, or is it giving lip service?
Great: Admits when wrong and discusses in open the short comings of the company and product and demonstrates in public how it will be improved.
Good: Admits shortcomings but combats and defends the criticism, also known as spin.
Bad: Only discusses the company in the best possible light, and may link, but not take on critics.
Horrible: Never discuss the short comings of the company on the blog.
Read the full article from Western Pennsylvania BBB's Blog by clicking here.