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Council of Better Business Bureaus ®
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Council of Better Business Bureaus
"Bait and Switch" Coupon Scams Promise Savings, Deliver Spam
January 11, 2013

scam coupon sign up pageSearching for coupons online is an easy way to save money. Unfortunately, it's also an easy way to give your name and contact info to scammers. Be sure to verify a coupon deal is real before sharing your information.
 
How the Scam Works:
 
 Scam coupon sites often ask for your contact information.
You need to make a purchase, but you hope to save money by finding a coupon online. A Google search turns up dozens of websites. Most of the online coupons promise a modest 10%-15% discount. But one offers a significantly better deal: 50% off your purchase.

You click the link, and the website looks official. It uses the logo of the business. It asks you to enter your email address and telephone number, promising that your coupon will be sent to you.

When you complete the form, you may be taken to a promotion for an unrelated (and untrustworthy) product. It may be anything from car loans to pharmaceuticals. Other sites do provide fake coupons to print, meaning that consumers don't know they were scammed until the store clerk rejects their coupon.

This "bait and switch" is a way for unscrupulous businesses to collect names and contact info for resale. If your information is sold, you will start receiving spam calls, text messages and/or emails to the contact information you provided. 

How Can I Tell Fake Coupons from Real Ones?  
 
It is easy to copy a business' logo and make a fake coupon look real. Identify fake coupons by the following warning signs: 

  • It's the only website with that great deal. If most websites offer a code for 10% off, a 75% off offer is likely a scam.
  • Be wary of all high value offers. A promo for a $500 gift card is nearly always fake.
  • Look for legal language and expiration dates. Online coupons need to match manufacturer requirements. 
  • Never pay for coupons. Don't be tricked into paying for something that's actually free.
  • Watch for "bait and switch" tactics. This scam offers you online coupon codes and, once you agree, requires you fill in a form with personal information.  
  • If you suspect that a coupon is fake, check it against this list. The non-profit Coupon Information Center maintains a list of fraudulent coupons.  

For More Information
 
To find out more about scams, check out the new BBB Scam Stopper.