Continuing its long history of support for active members of the military, veterans, and their families, Bank of America has launched a campaign that will raise up to $250,000 for Wounded Warrior Project (WWP). Titled "Express Your Thanks," the broad-ranging campaign asks consumers, employees and sports fans to make simple gestures of gratitude that will each generate a $1 donation from the Bank of America Charitable Foundation*. "Express Your Thanks" launched on September 11 and will continue until Veterans Day.
The centerpiece of the campaign is a website that will collect images and messages of thanks to service members and veterans. To participate, individuals can take a photo or write a message and share it on www.bankofamerica.com/troopthanks.
Alternatively, they can upload a picture via Instagram or Twitter and tag it with #troopthanks. The images uploaded to the website will be turned into a patriotic digital mosaic.
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