If you want customers to trust you, respect their personal data.
It’s January! Time for resolutions. With Data Privacy Day coming January 28th, it’s the perfect time for your business to make an important new resolution: to build trust with your customers by respecting a valuable asset you want them to share with your business – their personal data.
“Safeguard Privacy” is one of the eight BBB Standards for Trust, a requirement for all BBB Accredited Businesses and a best practice for any business that wants to be successful in the 21st century. Simply put, it’s smart business.
The National Cyber Security Alliance offers the following research-based privacy tips for businesses, reflecting a survey of consumer attitudes about data sharing and trust:
Make sure your customers know how you will collect, use and share their personal data. Any options you provide them to control their personal information should be easy to use and effective. Educate your employees about safeguarding information, and monitor the data protection practices of the partners and vendors with whom you share personal data
Personal data can be a valuable asset for your business – but it’s even more valuable to your customers. So don’t collect more data than you need for business purposes; protect it with effective security measures while it’s under your control; and destroy data securely when it’s no longer needed.
Visit the NCSA website for more information on these and other useful privacy tips.