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Council of Better Business Bureaus ®
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Council of Better Business Bureaus
Hillshire Brands

Hillshire Brands (formerly Sara Lee Corp.) joined the Children’s Food and Beverage Advertising Initiative in 2010. Its original pledge covered household brands like Hillshire Farm, Jimmy Dean, Ball Park and State Fair. In 2013 it committed not to advertise to children under age 12. In February 2014 it discontinued its participation in the CFBAI.

2013 Pledge Amendment

2012 Pledge Amendment

2011 Pledge (Nov. 2011) 

Prior Pledges
Sara Lee Pledge (Jan. 2011) |
Product Information 1

Product Information 2

Learn more about Hillshire Brands at http://www.hillshirebrands.com