Welcome to the Children's Food and Beverage Advertising Initiative.
The Initiative is a voluntary self-regulation program comprising many of the nation's largest food and beverage companies. The Initiative is designed to shift the mix of foods advertised to children under 12 to encourage healthier dietary choices and healthy lifestyles.
|Burger King Corp.||Kraft Foods Group, Inc.|
|Campbell Soup Company||Mars, Incorporated|
|The Coca-Cola Company||McDonald's USA, LLC|
|ConAgra Foods, Inc.||Mondelēz Global, LLC|
|The Dannon Company||Nestlé USA|
|Ferrero U.S.A, Inc.||PepsiCo, Inc.|
|General Mills, Inc.||Post Foods, LLC|
|The Hershey Company||Unilever United States|