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BBB Accredited Business since

Veterans Advantage, PBC

Phone: (203) 422-2526 View Additional Phone Numbers 81 Holly Hill Ln, Greenwich, CT 06830

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Veterans Advantage, Inc. is a Public Benefit Corporation whose mission is greater recognition, respect and rewards for those who serve the country in the U.S. Armed Forces during any period of service, and in any branch of service. Members include those who have served in Army, Navy, Marines, Air Force, Coast Guard, National Guard, Reserve, and State Defense Forces, and their families. Family members may enroll for Veterans Advantage benefits if they are the spouse, father mother, brother, sister, son or daughter of the Service member, whether living or the deceased. The company has established new benefits from Fortune 500 corporations and travel and retail industry leaders as a thank you for service to the country. Veterans Advantage partners agree to market and verify eligibility for these new savings offers with the Vet Rewards Card.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Veterans Advantage, PBC meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Customer Complaints Summary Read complaint details

21 complaints closed with BBB in last 3 years | 11 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 6
Billing/Collection Issues 9
Delivery Issues 1
Guarantee/Warranty Issues 0
Problems with Product/Service 5
Total Closed Complaints 21

Additional Complaint Information

BBB, in its three year reporting period, has received consumer complaints concerning full membership charges being applied to consumers' credit cards prior to the end of the thirty (30) day "free" trial period.

Veterans Advantage responded to complaints by stating that consumers who select to have the $4.95 processing fee waived bypass the thirty (30) day trial period. By doing so, those consumers enroll directly into the membership club, thereby creating an immediate full membership charge to their credit cards.

Veterans Advantage resolved complaints brought to its attention by BBB by providing refunds.

On March 31, 2008, Veterans Advantage representatives met with BBB staff to discuss the company's programs, as well as advertising modifications the company is making to address underlying causes of consumer complaints filed with BBB.

Customer Reviews Summary Read customer reviews

1 Customer Review on Veterans Advantage, PBC
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 1

Additional Information

BBB file opened: May 10, 2001 Business started: 03/10/2000 Business started locally: 03/10/2000 Business incorporated 03/10/2000 in DE
Type of Entity


Business Management
Mr. H. Scott Higgins, CEO Mr. Roy Asfar, VP, Marketing Ms. Rebecca Martin, Administrative Manager
Contact Information
Principal: Mr. H. Scott Higgins, CEO
Customer Contact: Ms. Rebecca Martin, Administrative Manager
Business Category

Veterans & Military Organizations Civic and Social Organizations (NAICS: 813410)

Alternate Business Names
Veterans Advantage, Inc.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.