BBB Business Review
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Veterans Advantage is a nationwide benefits program whose mission is to deliver respect, recognition and rewards to U.S. Military Veterans, Active-Duty military, National Guard and Reservists and their family members with the VetRewards Card. Card members are eligible for program insurance and health benefits, and are entitled to receive preferred pricing on goods and services from top U.S. companies.
Veterans Advantage offers its services on a trial basis for thirty (30) days. Consumers who accept the trial membership agree to be charged a $4.95 processing fee per membership card. If consumers do not cancel membership within the trial period, they agree to be charged an annual membership fee until such time when the consumer chooses to notify the company of membership cancellation or opts out of the continuous service program. Memberships include one, three and five year plans.
Content offered on VeteransAdvantage.com includes HeroVet, VetFamily, TopVet and TopRank profiles, Cover Storie, VetNews and Jobs & Career Center Network, free for Veterans and employers.
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A BBB Accredited Business since
BBB has determined that Veterans Advantage, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.
BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.
Reason for Rating
BBB rating is based on 16 factors. Get the details about the factors considered.
Factors that raised the rating for Veterans Advantage, Inc. include:
- Length of time business has been operating.
- Complaint volume filed with BBB for business of this size.
- Response to 21 complaint(s) filed against business.
- Resolution of complaint(s) filed against business.
- BBB has sufficient background information on this business.
Customer Complaints Summary Read complaint details
|Complaint Type||Total Closed Complaints|
|Problems with Product/Service||7|
|Total Closed Complaints||21|
Additional Complaint Information
BBB, in its three year reporting period, has received consumer complaints concerning full membership charges being applied to consumers' credit cards prior to the end of the thirty (30) day "free" trial period.
Veterans Advantage responded to complaints by stating that consumers who select to have the $4.95 processing fee waived bypass the thirty (30) day trial period. By doing so, those consumers enroll directly into the membership club, thereby creating an immediate full membership charge to their credit cards.
Veterans Advantage resolved complaints brought to its attention by BBB by providing refunds.
On March 31, 2008, Veterans Advantage representatives met with BBB staff to discuss the company's programs, as well as advertising modifications the company is making to address underlying causes of consumer complaints filed with BBB.
Type of Entity
Business ManagementMr. H. Scott Higgins, CEO Mr. Roy Asfar, VP, Marketing Ms. Rebecca Martin, Office Manager
Veterans & Military Organizations Civic and Social Organizations (NAICS: 813410)