Business ProfileforLa-Rich LLC

Information involving La-Rich LLC's advertising  and unauthorized use of BBB trademarks is included in this BBB Business Profile. 

La-Rich LLC's advertising online and in videos includes BBB trademarks and claims of BBB accreditation.  This business is not BBB accredited and our policies prohibit such references.

In November 2021, BBB contacted the business concerning its online advertising. Connecticut state law requires that every contractor include his/her Home Improvement Contractor (HIC) Registration number on all advertising; including online, print, social media, and business documents. BBB suggested that the business add this number to its advertising to become compliant with Connecticut State Law. To date, this has not been added to all of the company's advertising.

In September 2023, BBB contacted the business concerning its online advertising. Its website is advertising the company's BBB grade rating as A+. The business does not currently have an A+ rating. The business has not made adjustments to its advertising of its BBB grade rating..

Its website and Facebook pages offer "100% financing available!  Payments as low as $99 per month!" If an advertisement of closed-end credit contains any of the following triggering terms, three specific disclosures must also be stated, clearly and conspicuously. The triggering terms are the amount or percentage of any down payment; the number of payments or period of repayment; the amount of any payment, expressed either as a percentage or as a dollar amount; or the amount of any finance charge. The three disclosures are the amount or percentage of the down payment; the terms of repayment; and the “annual percentage rate,” using that term spelled out in full or the abbreviation “APR.” If the rate may be increased after consummation of the credit transaction, that fact must be disclosed. The business did not add the necessary disclosures to its advertising to ensure compliance with the BBB Code of Advertising and the Truth in Lending Act. 

The business states at its website, "Backed by the best shingle manufacturer in the continent, we offer 100% workmanship warranty for all our roofing services and ensure that your roof stays in the best shape for years on end," "As a “master elite” roofing contractor in Connecticut, we offer a golden pledge warranty to all our customers," and "100% Customer Satisfaction Guaranteed."  When using the terms guarantee and/or warranty, the advertiser must clearly and conspicuously include a statement that the complete details can be seen prior to sale. These details must disclose any material limitations on the guarantee or warranty.  Advertisers should only use satisfaction guarantee, or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.  The business did not add the terms of its warranties or guarantees to its advertising.

The statement "Building with the latest roofing solutions helps you cut down costs considerably and attract new clients and customers to your eco-friendly commercial building" appears on its website. Advertisers should not make broad, unqualified general environmental benefit claims like green or eco-friendly. Advertisers must qualify general claims with specific environmental benefits and the benefit(s) should be significant. Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.  Any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service. The business did not provide substantiation for this claim or add any qualifications or benefits to its advertising. 

Its website states "All our inspectors are certified, trained, and licensed to perform comprehensive inspections and provide you with a highly transparent report and guidance on the best and most affordable ways to resolve potential roofing problems on your property."  Its Facebook page states "Get your roof completed for less than your cable bill." According to the BBB Code of Advertising, the primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.  The business did not provide proof of current certification and licensing for its inspectors/crew or substantiation for the claim "Get your roof completed for less than your cable bill."

The business states on its website that "You won’t have to worry about mold or flake damaging your siding when you choose vinyl!"  Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.  The business did not provide proof for this claim.