BBB Business Review

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This business is not BBB accredited.

The Day Group LLC

Phone: (203) 552-1478 Fax: (203) 552-1479 75 Holly Hill Ln  Ste 100, Greenwich, CT 06830

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for The Day Group LLC include:

  • Business has failed to resolve underlying cause(s) of a pattern of complaints
  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 3 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

3 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 3
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 3

Additional Complaint Information

BBB files show a pattern of complaints alleging that The Day Group LLC mails solicitations that strongly resemble invoices to businesses throughout the U.S., as well as, to foreign countries, such as Australia and Scotland.  The solicitations, which feature a London, UK return address, offer to sell The Day Group's "WORLDWIDE IT RESEARCH REPORT" for $5,000.  Envelopes in which The Day Group's solicitations are mailed are addressed to companies' Accounts Payable departments.

On October 8, 2013, BBB wrote to The Day Group LLC, advising that the format of the company's solicitation did not appear to comply with federal regulations; specifically, Title 39 of the United States Code, Section 3001, which requires that the solicitations contain the following statement in 30-point type in boldface capital letters in a color contrasting the background:


On November, 15, 2013, J. William Day of The Day Group LLC responded to BBB that the required statement had been added to the solicitations; however, copies of subsequent solicitations provided by recent complainants show that the mandatory disclaimer is not in the required 30-point bold type.

Businesses that receive The Day Group LLC's solicitations may wish to review information provided by the U.S. Postal Service at: .

Customer Reviews Summary Read customer reviews

0 Customer Reviews on The Day Group LLC
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: May 22, 1997 Business started: 01/01/1990 in CT Business started locally: 01/01/1990 Business incorporated 07/26/1999 in CT
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. J. William Day, President
Contact Information
Principal: Mr. J. William Day, President
Business Category

Publishers - Book

Additional Information

This company uses or has used the following local Connecticut addresses, which appear to be virtual offices, rather than actual physical locations:

75 Holly Hill Lane Suite 100, Greenwich, CT 06830
2 Greenwich Plz Ste 100, Greenwich, CT 06830 (no longer there, according to lessor)
2 Sound View Dr Ste 100, Greenwich, CT 06830
2 Greenwich Office Park, Suite 300, Greenwich, CT 06830 (CT Sec. of State 2012 filing)
22 Ferncliff Rd, Cos Cob, CT 06807   (CT Sec. of State 2012 filing)

The company's web sites at and do not include an address for the company. 


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.