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SureSource, LLC (DBA BrandShop) creates and manages official online sores of recognized, global brands that choose to remain focused on their core competencies of product development, manufacturing, and distribution of product through retail channels.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that SureSource, LLC meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for SureSource, LLC include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 19 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

19 complaints closed with BBB in last 3 years | 8 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 4
Billing/Collection Issues 2
Delivery Issues 2
Guarantee/Warranty Issues 0
Problems with Product/Service 11
Total Closed Complaints 19

Customer Reviews Summary Read customer reviews

0 Customer Reviews on SureSource, LLC
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: December 18, 1996 Business started: 01/01/1989 in CT Business incorporated 07/02/2007 in CT
Type of Entity

Limited Liability Company (LLC)

Business Management
Ms. Christine Boucher, Director, Customer Contact Center Mr. Dan Forno, Sr. Manager Ecommerce Ms. Stella Harris, Accounts Payable Supervisor
Contact Information
Customer Contact: Ms. Christine Boucher, Director, Customer Contact Center
Business Category

Internet Shopping Appliances - Major - Wholesale & Manufacturers Appliances - Small - Supplies & Parts Kitchen Accessories Shavers - Electric Advertising - Direct Mail Fulfillment Services Electronic Shopping (NAICS: 454111)

Products & Services

SureSource, LLC sells the following brand(s): 5-Hour Energy, Aladdin, AMBI, American Plumber, ASPCA, Balance Bar, Biscoff, Bodycology, Boots US, Boyd's Bears, Brita, Browning, Budweiser, Built NY, Bushnell, CaseIH, Casio, Caterpillar, Cerwin-Vega!, Clif Bar, Coca-Cola, Conair, Crayola, Cuisinart, Culligan, DeCleor, Delonghi, Emjoi, Eton, Everpure, Ford, Fruitabu, Fuji, Hershey, Hitachi, Hugo, Hunter Fan, Igloo, iSi, Karcher, Kashi, Krups, Lafuma, LARABAR, Meguiars Direct, Memorex, Meyer, Mr. Coffee, Nexgrill, Nicorette, Omni, Oster, Pentax, Pull-ups, Rowenta, Saeco, Senseo, Shop-Vac, Sigg, Simplex-Grinnell, Snowshack, Softsheen, Stanley-PMI, Sunbeam, T3 Micro, Thermos, Tom's of Maine, True Lemon, Vermont Castings, Wahl, Waring, Waterpik, Yamaha

Alternate Business Names
Brand Variety ConsumerLink

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.