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BBB Accredited Business since


Phone: (203) 922-7500 20 Constitution Blvd S, Shelton, CT 06484 View Additional Email Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


BrandShop is the leading provider of branded digital commerce solutions for Fortune 1000 companies. Powering the growth of Brand Marketplaces, BrandShop fuses technology, design and fulfillment capabilities to streamline the way products are discovered and purchased.

We create complete digital commerce experiences reflecting your brand and your consumers' digital shopping expectations. We do this by utilizing the latest thinking and tools, recognizing that customers today expect an engaging, branded shopping experience from the initial search to the package receipt, with knowledgeable customer service every step of the way.

BrandShop envisions, builds, and delivers this experience end-to-end throughout our multiple facilities.

BrandShop was co-founded by Brian Martin and Reuben Hendell with a mission to disrupt the trillion dollar e-commerce industry by bringing direct consumer engagement and transactions back to primary brand-owned channels.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that BrandShop meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for BrandShop include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 16 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

16 complaints closed with BBB in last 3 years | 6 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 4
Billing/Collection Issues 2
Delivery Issues 2
Guarantee/Warranty Issues 0
Problems with Product/Service 8
Total Closed Complaints 16

Customer Reviews Summary Read customer reviews

0 Customer Reviews on BrandShop
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: December 18, 1996 Business started: 01/01/1989 in CT Business incorporated 07/02/2007 in CT
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Reuben Hendell, CEO
Contact Information
Principal: Mr. Reuben Hendell, CEO
Business Category

Internet Shopping Appliances - Major - Wholesale & Manufacturers Appliances - Small - Supplies & Parts Advertising - Direct Mail Fulfillment Services Electronic Shopping (NAICS: 454111)

Products & Services

BrandShop sells the following brand(s): 5-Hour Energy, Aladdin, AMBI, American Plumber, ASPCA, Balance Bar, Biscoff, Bodycology, Boots US, Boyd's Bears, Brita, Browning, Budweiser, Built NY, Bushnell, CaseIH, Casio, Caterpillar, Cerwin-Vega!, Clif Bar, Coca-Cola, Conair, Crayola, Cuisinart, Culligan, DeCleor, Delonghi, Emjoi, Eton, Everpure, Ford, Fruitabu, Fuji, Hershey, Hitachi, Hugo, Hunter Fan, Igloo, iSi, Karcher, Kashi, Krups, Lafuma, LARABAR, Meguiars Direct, Memorex, Meyer, Mr. Coffee, Nexgrill, Nicorette, Omni, Oster, Pentax, Pull-ups, Rowenta, Saeco, Senseo, Shop-Vac, Sigg, Simplex-Grinnell, Snowshack, Softsheen, Stanley-PMI, Sunbeam, T3 Micro, Thermos, Tom's of Maine, True Lemon, Vermont Castings, Wahl, Waring, Waterpik, Yamaha

Alternate Business Names
Brand Variety SureSource, LLC

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.