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Early Moments formerly known as Grolier, Inc. and Scholastic at Home, is a direct seller of children's books and educational materials. This company uses a "continuity" or "book club" (also known as "negative option") selling model, where customers may agree to receive more than one shipment following an initial order. Early Moments ships initial orders for a free trial period with the right to return. Early Moments informs customers up-front in its promotional material that if the books are not returned during the trial period, then the customer agrees to partake in the "book club" and receive future shipments for a cost.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Sandvik Publishing Interactive, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that lowered the rating for Sandvik Publishing Interactive, Inc. include:

  • 61 complaint(s) filed against business

Factors that raised the rating for Sandvik Publishing Interactive, Inc. include:

  • Length of time business has been operating
  • Response to 61 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

61 complaints closed with BBB in last 3 years | 14 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 15
Billing/Collection Issues 30
Delivery Issues 4
Guarantee/Warranty Issues 0
Problems with Product/Service 12
Total Closed Complaints 61

Additional Complaint Information

If you have a dispute with this firm, we ask that you first contact the company's customer service department by calling 1-866 984-0188; by emailing; or by accessing the firm's Web site at

In the event your complaint is not resolved directly with the company, we suggest that you file a complaint with the BBB by completing a complaint form on our Web site at or by writing to 94 South Turnpike Road, Wallingford, Connecticut, 06492, Attention Complaint Department.

Customer Reviews Summary Read customer reviews

4 Customer Reviews on Sandvik Publishing Interactive, Inc.
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 3
Total Customer Reviews 4

Additional Information

BBB file opened: February 01, 1972 Business started: 12/28/1959 Business started locally: 12/28/1959 Business incorporated 08/19/2008 in PA
Type of Entity


Business Management
Mr. Robert Israel, President Ms. Pam Regan, Director of Customer Service
Contact Information
Principal: Mr. Robert Israel, President
Customer Contact: Ms. Pam Regan, Director of Customer Service
Business Category

Book, Compact Disc, & DVD Clubs Publishers - Book Books - New Book Publishers (NAICS: 511130)

Alternate Business Names
Early Moments Hooked on Phonics

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.