Better Business Bureau
The Better Business Bureau provides Ad Review in order to:
The Better Business Bureau does this by:
Some sources used for Ad Review are:
When an Ad Review case is opened, the business whose advertising is being challenged is sent a letter with a copy of the ad and the relevant code, law, statute, etc. that their ad conflicts with. Information regarding the Ad Review challenge is place in their Reliability Report.
If the business responds by substantiating their claim or modifying their ad, the Reliability Report shows that this business has responded positively and they are compliance with advertising code.
Failure to respond results in negative language in the Reliability Report and affects their BBB Rating.