Businesses Should Recognize Kindness and Customer Service are Critical for Success

September 26, 2012

Columbia, SC – September 05, 2012 – A warm smile and a kind gesture can brighten even the gloomiest of days. When working with customers, it is always important to recognize the integral part of quality service. September is National Courtesy Month and Better Business Bureau serving Central SC and Charleston (BBB) is encouraging business owners to recognize the importance of proper business etiquette when dealing with customers.

The trust that is established between a customer and a business is not only the foundation for a successful business transaction, but makes for an overall healthy business relationship between the business and the customer. The customer needs to feel that they have been heard and that they have received the time and patience they deserve from the business.

“By going above and beyond for your customers you are creating an environment of trust and a positive example for managers to follow,” stated Jim Camp, President and CEO of the BBB. “It creates a cycle that grows the customer base by ensuring that first time customers will return.”


The BBB offers these business tips: 

·         Always greet your customer with a warm welcome. When a customer comes to your business, make sure to address them by name and with a friendly welcome. Customers pick up on your attitude and will quickly judge your business accordingly. A warm welcome invites the customer to stay a while and encourages them to do business with you.

·         Go the extra mile. Thank you notes, birthday cards, and personalized coupons are a great way to show your appreciation to your customers. If a customer makes a request for something special, do everything you can to say yes.

·         Give the customer the benefit of the doubt. Whether it’s online or in person, customers can and will complain at some point during your business’ lifetime. Make sure you know how to handle even the most disgruntled complaint. Give your employees guidelines on what to say and how to act. Respond consistently and timely if the complaint is online. Outsiders will see and appreciate your attempt to resolve, even if the disgruntled customer does not.

·         Lead by example. Employees take their cue from management. Make sure that all senior staff are aware of how they treat their staff. Employees can become the face of the business and it is important that the positive interactions staff receives from management, reflect in their daily interactions with customers.

·         Seek out feedback. Ask your customers and fellow employees, “How are we doing?” Make an honest effort to resolve and execute any suggestions. Keeping customers and employees happy is the key to success for any business. Feedback allows for a great pat on the back and time to reflect on what needs to be changed.

For more consumer tips, visit



As a private, non-profit organization, the purpose of the Better Business Bureau is to promote an ethical marketplace. BBBs help resolve buyer/seller complaints by means of conciliation, mediation and arbitration. BBBs also review advertising claimsand online business practices. BBBs develop and issue reviews on businesses and nonprofit organizations and encourage people to check out a company or charity before making a purchase or donation.