Columbia, SC - October 8, 2013 – Scam charities often use emotional appeals to target their victims, warns the Better Business Bureau. This caution is especially relevant because many businesses are marketing pink ribbon products and services supporting breast cancer research and National Breast Cancer Awareness Month (NBCAM) in October.
“The goal is for as much of the money to go to the curing cancer, not in running an organization to make money for the operators,” said Jim Camp, President & CEO of the Better Business Bureau serving Central SC and Charleston. “Consumers can ensure this by asking charities proper questions before donating and by doing a careful assessment of the charity.”
Consumers can check out charities online with the BBB at www.bbb.org/charity . The National Breast Cancer Awareness Month (NBCAM) organization also has a website at www.nbcam.org. This group is a collaboration of national public service organizations, professional medical associations, and government agencies working together to promote breast cancer awareness, share information on the disease, and provide greater access to services.
The BBB encourages consumers to look for companies that disclose a charity name, the amount of a sale going to the charity, the duration of marketing campaigns and, if applicable, the maximum or minimum contribution amount.
While many pink ribbon marketing campaigns are trustworthy, consumers can eliminate breast cancer awareness charity scams by doing the following:
For more information on how to ensure that your donation gets into the right hands, visit www.bbb.org
As a private, non-profit organization, the purpose of the Better Business Bureau is to promote an ethical marketplace. BBBs help resolve buyer/seller complaints by means of conciliation, mediation and arbitration. BBBs also review advertising claims, online business practices and charitable organizations. BBBs develop and issue reports on businesses and nonprofit organizations and encourage people to check out a company or charity before making a purchase or donation.