BBB Business Review

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This business is not BBB accredited.

Equity Trust Company

Find a Location

Phone: (440) 323-5491 Fax: (440) 366-3750 View Additional Phone Numbers 1 Equity Way, Cleveland, OH 44145 View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company serves as a Custodian for Self Directed IRA's and 401(k)'s.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Equity Trust Company include:

  • 2 complaint(s) filed against business that were not resolved

Customer Complaints Summary Read complaint details

78 complaints closed with BBB in last 3 years | 33 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 17
Delivery Issues 3
Guarantee/Warranty Issues 1
Problems with Product/Service 57
Total Closed Complaints 78

Customer Reviews Summary Read customer reviews

140 Customer Reviews on Equity Trust Company
Customer Experience Total Customer Reviews
Positive Experience 117
Neutral Experience 4
Negative Experience 19
Total Customer Reviews 140

Additional Information

BBB file opened: November 01, 1988 Business started: 01/01/1974 in OH Business started locally: 03/03/2003 Business incorporated 02/11/2003 in SD
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

South Dakota Department of Labor and Regulation
217 1/2 West Missouri Avenue, Pierre SD 57501
Phone Number: 605-773-3421
Fax Number: 866-326-7504

Type of Entity


Business Management
Mr. Michael Dea, CFO Mr. Jeffrey Desich, Executive Vice Chair
Contact Information
Principal: Mr. Michael Dea, CFO
Principal: Mr. Jeffrey Desich, Executive Vice Chair
Business Category

Trust Companies Financial Services

Alternate Business Names
Sterling Trust
Industry Tips
Financial Services

Customer Review Rating plus BBB Rating Summary

Equity Trust Company has received 4.36 out of 5 stars based on 140 Customer Reviews and a BBB Rating of A-.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.