BBB Business Review

This Business is not BBB accredited

Equity Trust Company

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Phone: (440) 323-5491 Fax: (440) 366-3750 View Additional Phone Numbers 1 Equity Way, Cleveland, OH 44145 View Additional Web Addresses


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This company provides Self Directed IRA & Custodial services.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Based on BBB files, this business has a BBB Rating of No Rating. The reason is as follows:

  • BBB does not have sufficient information to issue a rating on this business.

Customer Complaints Summary Read complaint details

96 complaints closed with BBB in last 3 years | 27 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 25
Delivery Issues 2
Guarantee/Warranty Issues 0
Problems with Product/Service 68
Total Closed Complaints 96

Additional Complaint Information

This company has exhibited a pattern of poor customer service, long hold times on the telephone, lack of returned phone calls/emails and overall dissatisfaction by consumer’s filing the complaints.

Customer Reviews Summary Read customer reviews

135 Customer Reviews on Equity Trust Company
Customer Experience Total Customer Reviews
Positive Experience 104
Neutral Experience 3
Negative Experience 28
Total Customer Reviews 135

Additional Information

BBB file opened: November 01, 1988 Business started: 01/01/1974 in OH Business started locally: 03/03/2003 Business incorporated: 02/11/2003 in SD
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

South Dakota Department of Labor and Regulation
217 1/2 West Missouri Avenue, Pierre SD 57501
Phone Number: 605-773-3421
Fax Number: 866-326-7504

Type of Entity


Business Management
Mr. Michael Dea, CFO Mr. Jeffrey Desich, Chief Executive Officer Mr. John Cameron, Chief Operations Officer Ms. Vickie Stutson , Compliance Specialist
Contact Information
Principal: Mr. Michael Dea, CFO
Principal: Mr. Jeffrey Desich, Chief Executive Officer
Customer Contact: Ms. Vickie Stutson , Compliance Specialist
Business Category

Trust Companies Financial Services

Alternate Business Names
Sterling Administrative Services Sterling Trust
Business Management

Mr. Jeffrey Desich is also the Vice President of Mid-Ohio Securities. Both companies are located at 225 Burns Road, Elyria, Ohio and both companies share the phone number, 440-323-5491. A separate report for that company is available online at

Industry Tips
Financial Services

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Types of Complaints Handled by BBB

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Industry Tips


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