BBB Business Review

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This business is not BBB accredited.

AmeriMark Direct, LLC

Additional Locations

Phone: (440) 325-2000 Fax: (440) 234-8925 View Additional Phone Numbers 6864 Engle Rd., Cleveland, OH 44130 View Additional Web Addresses

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for AmeriMark Direct, LLC include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 103 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

103 complaints closed with BBB in last 3 years | 29 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 23
Billing/Collection Issues 47
Delivery Issues 9
Guarantee/Warranty Issues 0
Problems with Product/Service 24
Total Closed Complaints 103

Additional Complaint Information

The Cleveland location is the headquarters for this national mail order company. All complaints involving this company and its many trade names are handled by the Cleveland BBB.

The BBB has processed a large number of complaints about this company. In most cases, the firm gave prompt and proper consideration to complaints, and any other matters brought to its attention by the BBB. 

Some complaints processed by the BBB concern confusion over the company's membership policy in their various programs, including Passport to Savings, Passport to Health (formerly known as Family Health Network program), ID Sentinel Alert, and Easy Living. Some consumers claim they are not aware that the company automatically bills their accounts for the renewal fee unless they notify them to cancel. Many of these consumers complain that they were not aware that they had been enrolled in the program, which is most often done by phone as a follow-up to a catalog order. The company has responded to these complaints by canceling the membership(s) and issuing refunds. The company has implemented procedures to remedy confusion over enrollment which appears to have reduced the number of complaints concerning these programs; however, these complaints have not been entirely eliminated. Consumers who feel they have been enrolled in these programs without their agreement or knowledge should contact the company or file a complaint with the BBB.

Other complaints involve credit billing errors, non-delivery of ordered products or incorrect items received, and claims that the company did not refund the amount it promised or refund delays.

Customer Reviews Summary Read customer reviews

4 Customer Reviews on AmeriMark Direct, LLC
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 4
Total Customer Reviews 4

Additional Information

BBB file opened: January 01, 1969 Business started: 01/01/1969
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Gary Giesler, C.E.O. Mr. Louis Giesler, Executive Vice President Ms. Diane Huzar, Executive Vice President
Contact Information
Principal: Mr. Gary Giesler, C.E.O.
Business Category

Mail Order & Catalog Shopping Womens Apparel - Retail Buying Clubs & Group Purchasing Service Travel Clubs General Merchandise - Retail

Alternate Business Names
AmeriMark Anthony Richards Baby Keepsake Beauty Boutique Bundle of Joy Complements Easy Living Essentials Exquisite Lingerie Family Health Network Feel Good Store Healthy Living ID Sentinel Alert Lingerie Warehouse Loving Choice Baby Products Memoryware My Nationwide Discount Benefit Service Nationwide Discount Buying Service NDBS NDBS Passport to Savings Passport to Health Passport to Savings Tam Beauty Boutique The Lingerie Warehouse Time for Me Windsor Collection Stork Kit
Industry Tips
Vacation Certificates

Customer Review Rating plus BBB Rating Summary

AmeriMark Direct, LLC has received 3.68 out of 5 stars based on 4 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.