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BBB Business Review

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BBB Accredited Business since

The Kroger Company

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Phone: (513) 782-3300 Fax: (513) 782-3359 View Additional Phone Numbers 1014 Vine Street, Cincinnati, OH 45202

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers retail grocery sales.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that The Kroger Company meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for The Kroger Company include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 630 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

630 complaints closed with BBB in last 3 years | 164 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 142
Billing/Collection Issues 35
Delivery Issues 8
Guarantee/Warranty Issues 5
Problems with Product/Service 440
Total Closed Complaints 630

Additional Complaint Information

Kroger is headquartered in Cincinnati, OH. This report includes complaints from consumers throughout Kroger's service area.

Customer Reviews Summary Read customer reviews

27 Customer Reviews on The Kroger Company
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 2
Negative Experience 24
Total Customer Reviews 27

Additional Information

BBB file opened: January 01, 1949 Business started: 01/01/1883 in OH
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Kentucky Pharmacy Board
2624 Research Park Drive, Suite 203, Lexington KY 40511
Phone Number: (859) 246-2820
Fax Number: (859) 246-2823

Ohio State Board of Pharmacy
77 S High Street Room 1702, Columbus OH 43215
Phone Number: (614)466-4143
Fax Number: (614)752-4836

Type of Entity


Business Management
Mr. W. Rodney McMullen, Chairman.CEO Mr. Tim Brown, President, Cincinnati/Dayton Division Mr. Mike Donnelly, Executive Vice President, Merchandising Mr. Paul W. Heldman, Executive VP/Secretary/General Counsel Mr. Chris Hjelm, Executive Vice President/Chief Information Officer Ms. Sukanya Madlinger, Senior Vice President, Retail Divisions Mr. Fred Morganthal, Executive Vice President, Retail Operations Mr. J. Michael Schlotman, Executive Vice President/CFO
Contact Information
Principal: Mr. W. Rodney McMullen, Chairman.CEO
Related Businesses
Kroger Personal Finance, LLC Fred Meyer Jewelers I-wireless Chef's Choice Catering
Business Category

Grocers - Retail Pharmacies Photo Finishing - Retail Bakers - Retail

Alternate Business Names
Baker's Baker's Plus City Market Copps Dillons Food4Less Foods Co Fred Meyer Fry's Food & Drug Stores Fry's Marketplace Gerbes Hilander JayC Food Stores Kings Soopers Kroger Kroger Company Kroger Floral Delivery Ctr Kroger Marketplace Kroger Pharmacy Loaf'N Jug Mariano's Metro Market Owens Pay Less Super Markets Pick 'n Save QFC Quality Food Centers Quik Stop QuikStop Ralphs Grocery Store Roundy's Smith's Food & Drug Stores Smith's Marketplace Tom Thumb Convenience Stores Turkey Hill Minit Market
Industry Tips
Grocery & Other Food Stores

Customer Review Rating plus BBB Rating Summary

The Kroger Company has received 3.78 out of 5 stars based on 27 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in the Cincinnati Area, Southern Ohio, Northern Kentucky, Southeastern Indiana. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.