BBB Business Review

BBB Accredited Business since


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This company offers retail grocery sales.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that The Kroger Company meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for The Kroger Company include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 701 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

701 complaints closed with BBB in last 3 years | 266 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 153
Billing/Collection Issues 42
Delivery Issues 7
Guarantee/Warranty Issues 4
Problems with Product/Service 495
Total Closed Complaints 701

Additional Complaint Information

Kroger is headquartered in Cincinnati, OH. This report includes complaints from consumers throughout Kroger's service area.

Customer Reviews Summary Read customer reviews

18 Customer Reviews on The Kroger Company
Customer Experience Total Customer Reviews
Positive Experience 3
Neutral Experience 0
Negative Experience 15
Total Customer Reviews 18

Additional Information

BBB file opened: January 01, 1949 Business started: 01/01/1883 in OH
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Kentucky Pharmacy Board
2624 Research Park Drive, Suite 203, Lexington KY 40511
Phone Number: (859) 246-2820
Fax Number: (859) 246-2823

Ohio State Board of Pharmacy
77 S High Street Room 1702, Columbus OH 43215
Phone Number: (614)466-4143
Fax Number: (614)752-4836

Type of Entity


Business Management
Mr. Michael L. Ellis, President & COO Mr. W. Rodney McMullin, President/C.O.O. Mr. Paul W. Heldman, Executive VP/Secretary/General Counsel Mr. J. Michael Schlotman, Senior VP/C.F.O.
Contact Information
Principal: Mr. Michael L. Ellis, President & COO
Principal: Mr. W. Rodney McMullin, President/C.O.O.
Related Businesses
Kroger Personal Finance Fred Meyer Jewelers I-wireless Chef's Choice Catering
Business Category

Grocers - Retail Pharmacies Photo Finishing - Retail Bakers - Retail

Alternate Business Names
Baker's Baker's Plus City Market Dillons Food4Less Foods Co Fred Meyer Fry's Food & Drug Stores Fry's Marketplace Gerbes Hilander JayC Food Stores Kings Soopers Kroger Kroger Company Kroger Floral Delivery Ctr Kroger Marketplace Kroger Pharmacy Loaf'N Jug Owens Pay Less Super Markets QFC Quality Food Centers Quik Stop QuikStop Ralphs Grocery Store Smith's Food & Drug Stores Smith's Marketplace Tom Thumb Convenience Stores Turkey Hill Minit Market
Industry Tips
Grocery & Other Food Stores

Customer Review Rating plus BBB Rating Summary

The Kroger Company has received 4.5 out of 5 stars based on 18 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in the Cincinnati Area, Southern Ohio, Northern Kentucky, Southeastern Indiana. Businesses may engage in more than one type of business.

What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.


About BBB Business Review Content & Services:

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The additional content & services are typically regional in nature or, in some cases, a new product or service that is being tested prior to a more general release.
Not all enhanced content & services are available at all Better Business Bureaus.

Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

Your complaint will be forwarded to the business within two business days. The business will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the business's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


Industry Tips


What is BBB Advertising Review?

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.


What government actions does BBB report on?

BBB reports on known government actions that are relevant to the business's marketplace dealings with the public.


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As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.


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