The Better Business Bureau Offers Advice to Avoid Getting Scammed During Super Bowl

February 12, 2013

CHICAGO, IL- January 31, 2013 – As faithful fans of the San Francisco 49ers and Baltimore Ravens gear up for Super Bowl XLVII, scammers are also gearing up for some big profits. As game day approaches the Better Business Bureau serving Chicago and Northern Illinois (BBB) warns consumers to be cautious in the red zone by being aware of counterfeit memorabilia, jerseys and game tickets.

“Fans become very excited when their teams make it to the Super Bowl and want to show their support,” said Steve J. Bernas, president & CEO of the Better Business Bureau serving Chicago and Northern Illinois. “It is important to do research instead of making impulsive, emotionally charged decisions in the heat of the moment.”

These scams do not just pertain to the Super Bowl however, and faithful sports fans should always be cautious when buying tickets and team memorabilia. One must use discretion, check sellers and do research before supporting their team.

The BBB offers the following tips for consumers:

  • When dealing with a ticketing business, make sure they are reputable and have a track record of reliable ticket sales, as well as game and travel packages.
  • Try to use credit cards when buying online for this added protection. Credit cards offer additional protection, in the case of fraudulent purchases.
  • When considering the purchase of a travel package, verify details in writing.  Request a written confirmation after the purchase and verify for any discrepancies. Make sure all vendors have the tickets on hand.
  • Check the company out with free Business Reviews from the Better Business Bureau.

For any transactions on the internet make sure:

  • Before choosing an online ticket broker or reseller, make sure that your purchase is 100% guaranteed and look for the BBB Online Reliability Program seal. The internet provides a means for illegitimate sellers to take advantage of online shoppers. These sellers may not be licensed to resell tickets.
  • When purchasing tickets through eBay, check the seller’s feedback history, items sold and comments. Look for a history of ticket sales for previous Super Bowls.
  • Check that the contact information matches all other instructions given in the ad. In some instances scammers are able to take sellers ads and redirect the buyers to contact them instead.
  • Read all fine print, and be sure to verify the ticket delivery dates.

For more consumer advice, visit


As a private, non-profit organization, the purpose of the Better Business Bureau is to promote an ethical marketplace. BBBs help resolve buyer/seller complaints by means of conciliation, mediation and arbitration. BBBs also review advertising claims, online business practices and charitable organizations. BBBs develop and issue reviews on businesses and nonprofit organizations and encourage people to check out a company or charity before making a purchase or donation.