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BBB Accredited Business since

In The Swim

Phone: (630) 876-1080 Fax: (630) 876-9120 View Additional Phone Numbers 320 Industrial Drive, West Chicago, IL 60185

BBB Business Reviews may not be reproduced for sales or promotional purposes.


In The Swim is a swimming pool equipment and supplies company which sells equipment and accessories for swimming pools, both residential and commercial. This company serves a national customer base as well as customers throughout the Chicagoland area, including Schaumburg, Naperville, Crystal Lake, Highland Park, Gurnee, Mundelein, Gages Lake, Park City, Great Lakes, Lake Bluff, Deerfield, Elk Grove Village, Barrington, Buffalo Grove, Downers Grove, Joliet, Roselle, Rosemont, Fox River Grove, Rolling Meadows, Arlington Heights, Wheaton, Geneva, St Charles, Batavia, Aurora, Carpentersville, Bensenville, and Lake Forest. Products available from this company include pool chemicals, pumps and filters, heaters, salt chlorine generators, pool liners, covers, paint, ladders, above ground pools, in-ground pools, and spa and hot tub equipment.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that In The Swim meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Customer Complaints Summary Read complaint details

83 complaints closed with BBB in last 3 years | 24 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 6
Billing/Collection Issues 2
Delivery Issues 3
Guarantee/Warranty Issues 20
Problems with Product/Service 52
Total Closed Complaints 83

Additional Complaint Information

Complaints on file allege: defective merchandise and/or alleged delayed delivery.

Customer Reviews Summary Read customer reviews

18 Customer Reviews on In The Swim
Customer Experience Total Customer Reviews
Positive Experience 2
Neutral Experience 0
Negative Experience 16
Total Customer Reviews 18

Additional Information

BBB file opened: February 14, 1989 Business started: 03/01/1982 Business started locally: 03/01/1982 Business incorporated 10/19/1982 in IL
Type of Entity


Business Management
Mr. Stephen Burns, Vice-President/CFO Tiffany Anderson, Customer Care Supv Sheryl Sollis, Customer Care Supv
Contact Information
Principal: Mr. Stephen Burns, Vice-President/CFO
Business Category

Swimming Pool Equipment & Supplies Sporting and Athletic Goods Manufacturing (NAICS: 339920)

Alternate Business Names
Cortz Inc. In The Swim Discount Pool Supplies In The Swim Inc

Customer Review Rating plus BBB Rating Summary

In The Swim has received 3.83 out of 5 stars based on 18 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.