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BBB Accredited Business since

Urban Equity Properties

Phone: (815) 904-6696 Fax: (815) 904-6697 317 Market St. Ste. #2, Rockford, IL 61107

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Urban Equity Properties is a real estate developer which focuses on renovating, developing, and managing buildings of historical and architectural significance, emphasizing long-term ownership, historical preservation, and urban revitalization. Located in Rockford, IL, this company serves the Rockford metropolitan area, including Machesny Park, Loves Park, Belvidere, Rockton, Beloit, South Beloit, Cherry Valley, Roscoe, Byron, Mt Morris, Polo, Rochelle, Marengo, Harvard, Freeport, Lena, Woodstock, Genoa, and Sycamore. The company has been in business for over a decade and emphasizes living and work space as well as vertical integration and development.

This company seeks to revitalize urban areas by buying, developing, rehabilitating, and managing properties with historical or architectural significance for the long-term, rather than 'flipping' properties in order to make back their retail value as fast as possible. The company provides commercial and retail opportunities in their properties, as well as making attractive live/work space in order to develop not just the properties, but the areas around them into regions of growth and development, thus creating urban revitalization. The company creates unique spaces that offer attractive amenities such as gourmet kitchens, exposed brick and timber for a luxurious look, hardwood floors, rooftop gardens and terraces, and high-end retail and restaurant options, including gourmet cafes and Woodfire Brick Oven Pizza. The company owns a number of other developments and intends to develop and purchase other properties in the Rockford area.

Visit the website for Urban Equity Properties to learn more about the properties owned by this company, read their blog about their developments, and contact the company to learn more about leasing one of their properties.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Urban Equity Properties meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Urban Equity Properties include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Urban Equity Properties
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: June 15, 2010 Business started: 10/08/2008 in IL Business started locally: 10/08/2008 Business incorporated 10/08/2008 in IL
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Justin Fern, President Ms. Kathy Baker, Office Manager
Contact Information
Principal: Mr. Justin Fern, President
Business Category

Real Estate Developers Real Estate Rental Service Real Estate Services Other Activities Related to Real Estate (NAICS: 531390)

Alternate Business Names
Urban Equity Properties, LLC

Additional Locations

  • 317 Market St. Ste. #2

    Rockford, IL 61107


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Customer Review(s)

The customer review(s) below are un-filtered. These positive and negative reviews are not used in the calculation of the BBB Rating. If you wish to file a complaint and request a resolution to your issue please click here. This customer review section is not BBBs complaint resolution system. Customer Reviews are the subjective opinion of the individual who posted the review and not of Better Business Bureau. A customer review is not posted on a business if a BBB complaint on the same issue(s) is also filed. BBB cannot guarantee the accuracy of any customer review and is not responsible for the content of any customer review. Public comments are not customer reviews.

Customer Reviews Summary

0 Customer Reviews on Urban Equity Properties
Positive Experience (0 reviews)
Neutral Experience (0 reviews)
Negative Experience (0 reviews)