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BBB Business Review

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Williams Ski and Patio is a physical and online retailer which sells outdoor furniture and outerwear for children, women, and men. This company serves a national audience as well as customers from the Chicagoland area, such as from Chicago, Naperville, Schaumburg, Aurora, Joliet, St Charles, Geneva, Batavia, Lake Forest, Rockford, DeKalb, Highland Park, Deerfield, Crystal Lake, McHenry, Lake Zurich, Lake Villa, Arlington Heights, Rolling Meadows, Mt Prospect, Prospect Heights, Evanston, Skokie, Waukegan, Gurnee, Wilmette, Great Lakes, Lombard, Carol Stream, West Chicago, Romeoville, Bolingbrook, Roselle, Rosemont, Blue Island, and Midlothian. Products available from this company include indoor and outdoor patio furniture and lounge sets, gloves, jackets, pants, goggles, helmets, ski bindings, ski boots, skis, snowboard bindings, snowboard boots, and snowboards, as well as snowboard and ski rentals and planned snowboard and ski excursions through their Snowflake Club.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Williams All Seasons Co. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Williams All Seasons Co. include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Williams All Seasons Co.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: April 01, 1986 Business started: 01/01/1875 Business started locally: 01/01/1875 Business incorporated 06/14/1957 in
Type of Entity


Business Management
Mr. Mark Williams, President Bruce Erickson, Vice President
Contact Information
Customer Contact: Bruce Erickson, Vice President
Principal: Mr. Mark Williams, President
Business Category

Patio Equipment & Supplies Sporting Goods - Retail Sportswear - Retail Clothing - Retail Compression Clothing/Garments Boys Clothing & Furnishings - Retail Furniture - Outdoor Furniture - Retail House Furnishings & Services Mens Clothing & Furnishings - Retail Furniture Stores (NAICS: 442110)

Alternate Business Names
Williams All Seasons Co. Williams Patio Furniture Williams Ski & Patio Williams Ski Haus

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.