Find us on Google+

BBB Business Review

Text Sizesmall medium large

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Exact Data is a direct-marketing firm specializing in multi-channel marketing services including postal, email, and telephone list solutions and targeted social media advertising. The Chicago-based company caters to businesses nationwide and services hundreds of thousands of clients ranging from SMBs to Fortune 500 companies.

The company was formed in 2001 and operates as a subsidiary of Exact Data LLC. With 100+ employees, the organization has been ranked on Inc. Magazine's 5000 fastest growing companies in America four years in a row and voted #1 for Data Card Quality by NextMark Inc. three years in a row.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Exact Data meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Customer Complaints Summary Read complaint details

53 complaints closed with BBB in last 3 years | 30 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 2
Billing/Collection Issues 1
Delivery Issues 2
Guarantee/Warranty Issues 9
Problems with Product/Service 39
Total Closed Complaints 53

Customer Reviews Summary Read customer reviews

17 Customer Reviews on Exact Data
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 16
Total Customer Reviews 17

Additional Information

BBB file opened: August 04, 2009 Business started: 04/13/2001 in IL Business started locally: 04/13/2001 Business incorporated 05/26/2009 in DE
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Larry Organ, President & CEO Mr. Colm Ronan, COO Ms. Zora Senat, Vice President, Marketing & Operations
Contact Information
Principal: Mr. Larry Organ, President & CEO
Customer Contact: Ms. Zora Senat, Vice President, Marketing & Operations
Business Category

Mailing Lists Mailing Services Marketing Programs & Services Business Services - General Auto Listing Service Electronic Mail Service Social Media Advertising - Telephone Directory and Mailing List Publishers (NAICS: 511140)

Alternate Business Names
ConsumerBase LLC

Customer Review Rating plus BBB Rating Summary

Exact Data has received 3.76 out of 5 stars based on 17 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.