BBB Business Review

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This business is not BBB accredited.

Peel, Inc.

Additional Locations

Phone: (847) 637-0369 Fax: (847) 424-0986 View Additional Phone Numbers 990 Grove St Ste 204, Evanston, IL 60201 View Additional Web Addresses

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Peel, Inc. include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Additional Complaint Information

Peel, Inc., as of December 18, 2009, also has 980 consumer complaints filed within the past 36 months that are still pending resolution.

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Peel, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: September 13, 2002 Business started: 08/01/1998 Business started locally: 08/01/1998 Business incorporated 03/31/2000 in DE
Type of Entity


Business Management
Brian Dale, President Jennifer Carani, VP Customer Relations Kelly Egan, VP of Customer Relations
Contact Information
Principal: Brian Dale, President
Customer Contact: Kelly Egan, VP of Customer Relations
Business Category

Internet Shopping Internet Marketing Services Advertising/Marketing Agencies Jewels - Imitation Posters Clubs Coffee & Tea Jewelers - Retail Magazines - Distributors Magazines - Subscription Agents Neckwear - Retail Electronic Shopping (NAICS: 454111)

Alternate Business Names
Art Print World Bellezza Coffee Buydjj Cafe Saporita Cafe Saporito Coffee Roasters Direct, Inc. Danielle Janine Jewelry Danielle Janni Jewelry Especially Posters Global Coffee Direct Global Tea Direct Haute Jewelry Direct Java Beanery Direct Java Delivery Direct Metro Coffee Roasters MetroCoffeeDirect Poster Pass Publication Max Rich Cafe Direct SeattleCoffeeDirect Shop Dani Jewelry ShopCoffeeDirect Shoppe Coffee Direct Tea Francais Urban Tea Direct World Coffee Express World Tea Direct Worldbeancafe WorldTeaDirect

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.