BBB Business Review

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This business is not BBB accredited.

Protective Life Insurance Company

Additional Locations

Phone: (800) 866-3555 View Additional Phone Numbers 2801 Highway 280 South, Birmingham, AL 35223 View Additional Email Addresses

Click for BBB Rating on Protective Life Insurance Company

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB Complaint Information

Find aggregate BBB complaint information for Protective Life Insurance Company. BBB Serving Central & South Alabama has the full report as that BBB handles all complaints for Protective Life Insurance Company.

Additional Information

BBB file opened: April 13, 1987 Business started: 07/24/1907 Business started locally: 07/24/1907 Business incorporated 07/24/1907 in TN
Type of Entity


Business Management
Mr. John D. Johns, President & CEO Ms. Lynn W. Williams, Senior Associate Counsel
Contact Information
Principal: Mr. John D. Johns, President & CEO
Customer Contact: Ms. Lynn W. Williams, Senior Associate Counsel
Business Category

Insurance - Life Insurance Claim Processing Services Consumer Finance & Loan Companies Insurance Services Insurance Companies Insurance - Auto Insurance Agencies and Brokerages (NAICS: 524210)

Alternate Business Names
Acceleration Natl. Service Corp. Advantage Advantage Preferred Asset Protection Division Buyers Vehicle Protection Plan Chase Life Insurance and Annuity Co. Co$tGuard Accelerated National Service Cost Guard Guaranteed Asset Protection National Warranty of Florida Prizm Administrative Solutions Prizm Group Protective Protective Consumer Direct Protective Dental Network Protective Life Insurance Protective Life Network The Advantage Warranty Corp. The Protective Advantage Warranty Corporation

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.