BBB Business Review

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This business is not BBB accredited.

Shop America

Additional Locations

Phone: (847) 838-2240 View Additional Phone Numbers 3 Grant Sq # 360, Hinsdale, IL 60521

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Additional Information

BBB file opened: February 20, 2000
Business Management
Mr. Joe Porter, Customer Service Manager Mr. Kevin Trudeau
Contact Information
Principal: Mr. Joe Porter, Customer Service Manager
Business Category

Health & Medical Products Internet Shopping Roof Cleaning & Stain Removal Publishers - Book Books - New Mail Order & Catalog Shopping Vitamins & Food Supplements All Other Health and Personal Care Stores (NAICS: 446199)

Alternate Business Names
All Mighty Cleanse Alliance Publishing Almighty Cleanse Coral Calcium Supreme How to Be a Millionaire in Real Estate ITV Direct ITV Global ITV Informercial Kevin Trudeau Maximum Value Promotions Natural Choices Discount Club Natural Cures Real Estate Millionaire Shop America / Atkins Answer Shop America Marketing Group Trudeau Website Solutions
Additional Information

It has been brought to the Bureau's attention through marketing literature, that the President of Natural Cures and Shop America Kevin Trudeau markets and sells The Nouveau Tech Package of Inside Secrets. For a full report on the Nouveau Tech Society we suggest that you contact the Better Business Bureau of Southern Nevada. The Bureau can be reached at (702) 320-4500 or by visiting


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.