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BBB Business Review

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BBB Accredited Business since

Peapod, LLC

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Phone: (847) 550-4520 Fax: (888) 492-0040 View Additional Phone Numbers 9933 Woods Dr, Skokie, IL 60077 View Additional Email Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Founded in 1989 by brothers Andrew and Thomas Parkinson, Peapod has grown from a small, family-run shopping and delivery service in Illinois to America's leading Internet grocer, delivering more than 23 million orders across 24 U.S. markets.  Peapod is wholly owned subsidiary of international food provider Royal Ahold, and works in partnership with Ahold USA supermarket companies Stop & Shop, Giant Food Stores (Giant-Carlisle) and Giant Food (Giant-Landover).  Most customers can place orders up to seven days a week for delivery as soon as next-day, or up to two weeks in advance. When they choose a day, they choose a minimum two hour window that is convenient for them.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Peapod, LLC meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Customer Complaints Summary Read complaint details

40 complaints closed with BBB in last 3 years | 14 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 5
Billing/Collection Issues 7
Delivery Issues 7
Guarantee/Warranty Issues 1
Problems with Product/Service 20
Total Closed Complaints 40

Customer Reviews Summary Read customer reviews

6 Customer Reviews on Peapod, LLC
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 6
Total Customer Reviews 6

Additional Information

BBB file opened: March 27, 1997 Business started: 07/05/1990 in IL Business started locally: 07/05/1990 Business incorporated 08/26/2003 in DE
Type of Entity

Limited Liability Company (LLC)

Business Management
Ms. Jennifer Carr Smith, CEO Ms. Trish Frisby, Senior Manager Customer Care
Contact Information
Principal: Ms. Jennifer Carr Smith, CEO
Principal: Ms. Trish Frisby, Senior Manager Customer Care
Business Category

Food Products Grocers - Retail Pet Supplies & Foods - Retail Internet Shopping Delivery Service Beauty Supplies & Equipment All Other Specialty Food Stores (NAICS: 445299)

Method(s) of Payment
Peapod offers several ways to pay for your groceries. The easiest and most convenient payment option is Peapod Direct Check, which automatically debits your grocery payment from your checking account.  You can also pay for your groceries with a Peapod Gift Card or credit card. Peapod accepts Discover, Visa, MasterCard and American Express, as well as ATM or bank cards with a Visa or MasterCard logo. For driver security, we do not accept cash.
Alternate Business Names
Additional Information

In order to become a customer of Peapod, it is necessary to do it over the internet.

Customer Review Rating plus BBB Rating Summary

Peapod, LLC has received 3.68 out of 5 stars based on 6 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.