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BBB Accredited Business since

Bill Walsh GM Superstore

Phone: (815) 434-2323 1752 E Norris Dr, Ottawa, IL 61350

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Bill Walsh GM Superstore is an auto dealership selling both new and used vehicles from a variety of makes and models, including GMC, Chevrolet, Chrysler, Dodge, Jeep, and Ford. Located in Ottawa, IL, this company serves LaSalle County and surrounding areas, including Mendota, Sandwich, Oglesby, Marseilles, Peru, Streator, Henry, Spring Valley, Morris, Coal City, Braidwood, Dwight, Yorkville, Shorewood, Wilmington, Chillicothe, Channahon, Minooka, Crest Hill, Lasalle, Wenona, Minonk, Seneca, Triumph, Sheridan, Earlville, Granville, Lacon, Metamora, Gridley, El Paso, Peoria Heights, Chenoa, Pontiac, Fairbury, Gardner, Princeton, Wyanet, Leland, Grand Ridge, North Utica, Lostant, and Tonica. The company has been in business since 1958 and is family owned and operated, having been in business for four generations. The company services nearly 80,000 cars per year and has nine separate showrooms.

This company sells both new and used cars from a variety of makes and models, including Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Jeep, Kia, Lincoln, Mazda, Mitsubishi, Scion, Toyota, Volkswagen, and Ram. Used cars makes include Hummer, Acura, Audi, BMW, Hyundai, Jaguar, MINI, Maserati, Mercury, Nissan, Oldsmobile, Pontiac, and Saturn. Their new cars include trucks, SUV, coupes, sedans, vans, and wagons. Cars range in price from over $50,000 to under $5,000, and vehicles which can average over 30 miles per gallon are available. Used cars range in mileage from over 100,000 to under 10,000, and both manual and automatic transmission cars are available. Financing is available for those who qualify. The company also runs a service department, which can provide scheduled, including tire rotation, fluid refills, and brake adjustments. Customers can schedule service online for added convenience.

Visit the website for Bill Walsh GM Superstore to learn more about the company and the services available, read about the company's history, and browse the company's inventory of new and used vehicles.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Bill Walsh GM Superstore meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Bill Walsh GM Superstore include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 5 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

5 complaints closed with BBB in last 3 years | 1 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 2
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 3
Total Closed Complaints 5

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Bill Walsh GM Superstore
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: October 07, 2008 Business started: 06/27/1958 Business started locally: 06/27/1958 Business incorporated 06/27/1958 in IL
Type of Entity


Business Management
Mr. Bill Walsh, Jr., VP/General Manager
Contact Information
Principal: Mr. Bill Walsh, Jr., VP/General Manager
Business Category

Auto Dealers - New Cars Auto Dealers - Used Cars Alternators & Generators - Auto Repair Auto Accessories Auto Body Shop Equipment & Sup Auto Parts & Supplies - Custom Wheels/Rims New Car Dealers (NAICS: 441110)

Alternate Business Names
Bill Walsh Buick GMC, LLC Bill Walsh Chevrolet Cadillac, Inc. River City Motors, LLC (formerly Saturn of Ottawa, LLC)

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.