BBB Business Review

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This business is not BBB accredited.

American TV & Appliance - Rockford

Phone: (815) 229-1400 Fax: (815) 395-7439 6651 E. State St., Rockford, IL 61108

Click for BBB Rating on American TV & Appliance - Rockford

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB Complaint Information

Find aggregate BBB complaint information for American TV & Appliance - Rockford. BBB of Wisconsin has the full report as that BBB handles all complaints for American TV & Appliance - Rockford.

Additional Information

BBB file opened: October 26, 1990 Business started: 07/01/1954 Business started locally: 07/01/1954
Business Management
Mr. Steve Grappe, Site Manager Mr. Stephen Deshong, Consumer Relations
Contact Information
Principal: Mr. Steve Grappe, Site Manager
Business Category

Appliances - Major - Dealers Furniture - Retail Television & Radio - Dealers Household Appliance Stores (NAICS: 443141)

Alternate Business Names
American of Rockford, Inc. American TV & Appliance

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.