BBB Business Review

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This business is not BBB accredited.

Home Guard Funding Ltd

Additional Locations

Phone: (866) 253-0887 Fax: (847) 379-5434 View Additional Phone Numbers 2623 Elisha Ave, Zion, IL 60099 View Additional Email Addresses ! Home Guard Funding Ltd is Believed to Be Out of Business !

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Based on BBB files, this business has a BBB Rating of No Rating. The reason is as follows:

  • This business has no rating because BBB has information indicating it is out of business.

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Home Guard Funding Ltd
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: December 12, 2006
Business Category

Advance Fee Loan Brokers Consumer Lending (NAICS: 522291)

Alternate Business Names
Direct Capital Homeguard Funding Ltd Personal Investments Inc Principal Investments Principal Investments, Ltd. Principle Investments
Products & Services

This company operates as an advance fee lender, allegedly charging consumers advance fees on loans. Charging advance fees on loans, such as insurance, premiums, or collateral, is illegal per the Federal Trade Commission and the Attorney General. The BBB urges consumers to exercise extreme caution when dealing with a lender that requests upfront fees. Some red flags of this fraudulent activity include the company asking for the advance fees to be wired via Western Union or Money Gram to a foreign country such as Canada.

The Bureau would like to advise consumers that Homeguard Funding is not located at the address of 2623 Elisha Ave in Zion, IL which is listed on the company's website. It has been verified that this address belongs to the Law Office of Dorothy J. Mitchell, which has no relationship and/or affiliation with Home Guard Funding Ltd.

This company likewise has no relationship and/or affiliation with Homeguard Funding Ltd of 83 Dawson Manor Blvd in Newmarket, Ontario, Canada. It is not uncommon for advance fee lenders to establish the same or very similar sounding names of already established companies.

**January 2007 update - The BBB has been notifed that advance fee lender Home Guard Funding is currently going by the name Principal Investments.


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.