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Southeast Tennessee and Northwest Georgia

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Integrity Buick, GMC, Cadillac

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Phone: (423) 855-0550Fax: (423) 499-37796025 International Drive, ChattanoogaTN 37421 Send email to Integrity Buick, GMC, Cadillac

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BBB Accreditation

A BBB Accredited Business since 03/13/2000

BBB has determined that Integrity Buick, GMC, Cadillac meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised Integrity Buick, GMC, Cadillac's rating include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 6 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints SummaryRead complaint details

6 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint TypeTotal Closed Complaints
Advertising / Sales Issues1
Guarantee / Warranty Issues1
Problems with Product / Service4
Billing / Collection Issues0
Delivery Issues0
Total Closed Complaints 6

Complaint Breakdown by ResolutionAbout Complaint Details

Complaint Resolution Log (6)BBB Closure Definitions
09/20/2013Advertising / Sales Issues | Read Complaint Details

My wife is disabled because of severe pain, especially in her back. She is also easily fatigued with her diagnosed illness. The salesman, **** ****** hounded her into trading in her 2012 Buick Lacrosse, which she loved, for a better gas mileage 2013 Buick Lacrosse Eassist. Unfortunately, over the past 60 days that she has driven the car, she has discovered that the car is not drivable due to her pain and fatigue issues. This is because the salesperson lied to both her and to me that there is no mechanical, size, spec or any other difference in the Eassist models vs the V6. Only difference was the battery assist and better gas mileage. Come to find out, he lied about the seats, the steering, the suspension and options of this car. We have tried to become whole again with this company and return her to a vehicle she can comfortably drive but they will not absorb any responsibility for this salesman's deceit. In fact, they acknowledged that they knew about the salesman's "shady" (their word) practices for at least a month prior to his selling my wife this car. We believe my wife was close to the last victim they allowed him to prey upon before they fired him but will not help us. Rather they are trying to sell her another, more expensive, car and insist that they must make full profit as usual and have no culpability in this matter. We believe a good faith resolution would be to restore my wife to her former vehicle as much as possible (it was the trade-in), and make absolutely no profit on the transaction at all. They have refused despite our appeals to the owner, so we are asking you for your intervention.
Product_Or_Service: 06/06/2013
*************** **** # XXXXXXXXXXXX

Desired Settlement
Desired Settlement ID: Other (requires explanation)
Get her back into a 2012 Buick Lacrosse with similar mileage, options and payment as the car she traded in for this 2013 car. Make the financing be without profit to them and restore her confidence in their product and trustworthiness.

Consumer's Final Response
Dear BBB, thank you so much for your participation in helping me to settle this complaint. I would like you to know that Integrity GMC in Chattanooga has satisfactorily addressed my problem and I would request that you close my complaint now.
Thank you very much.
****** ** ******* and **** *******.

04/08/2013Problems with Product / Service
07/02/2012Problems with Product / Service
02/04/2013Problems with Product / Service
01/28/2013Guarantee / Warranty Issues
10/28/2012Problems with Product / Service

Industry Comparison| Chart

Auto Dealers-New Cars, Auto Dealers-Used Cars

Additional Information

BBB file opened: 12/16/1999Business started: 11/01/1997New Owner Date: 05/01/2010
Licensing, Bonding or Registration

This company is in an industry that may require licensing, bonding or registration in order to lawfully do business. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Department of Commerce & Insurance/TN
500 James Robertson Parkway Davy Crockett Parkway
Nashville, TN37243-1204
(615) 741-2241

Secretary of State/TN
312 8th Avenue North 6th Floor, Snodgrass Tower
Nashville, TN37243-0001
(615) 741-2286

Hamilton County Business License
(423) 209-6500

BBB records show a license number of 17413 for this company, issued by Department of Commerce & Insurance/TN. Their web address is The expiration date of this license is 04/30/2014. Motor Vehicle Dealer.

BBB records show a license number of 627061 for this company, issued by Secretary of State/TN. The expiration date of this license is 04/01/2015.

The expiration date of this license is 03/31/2014.

Type of Entity


Incorporated: March 2010, TN

Business Management
Mr. Brian House (Service Manager)
Contact Information
Principal: Mr. Brent Morgan (President)Mr. Dwight Morgan (General Sales Manager)
Number of Employees


Business Category

Auto Dealers-New Cars, Auto Dealers-Used Cars

Alternate Business Names
Saturn of Chattanooga, Integrity Automotive Group, Inc.
Industry Tips
Buying a New Car
Buying a Used Car
Dont Get Soaked Buying a Flood-damaged Vehicle
Dont Fall Victim to Enticing Auctions Ads for Cars!
Purchasing a Car Online
Spot Delivery Complaints are on the Rise
Know the Facts About Used Car Fraud Before You Buy
VIN Cloning Swindles Luxury Car Buyers

Map & Directions

Map & Directions

Address for Integrity Buick, GMC, Cadillac

6025 International Drive

Chattanooga, TN 37421

To | From


2 Locations

  • 6025 International Drive 

    Chattanooga, TN 37421

  • P.O. Box 23146 

    Chattanooga, TN 37422

Industry Comparison ChartX

The information in the table below represents an industry comparison of businesses which are of the same relative size. This is based on BBB's database of businesses located in Chattanooga, TN serving Southeast Tennessee and Northwest Georgia. Businesses may engage in more than one type of business. The percent of time the business engages in a type of business is not accounted for. There is no known industry standard for the number of complaints a business can expect. The volume of business and number of transactions may have a bearing on the number of complaints received by BBB.

*Integrity Buick, GMC, Cadillac is in this range.


Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


BBB began including complaint response text in BBB Business Reviews on July 31, 2013.

BBB reports the complaint response text for all reportable complaints against a business that are received electronically.


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BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

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BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

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