BBB Urges You to Give to Charity of Your Choice In Honor of July 4th Holiday

BBB's Wise Giving Alliance urges you to give to charity in celebration of July 4th, but to give wisely.
July 03, 2014

Media contact: Janet C. Hart, APR, CFEE, Fellow PRSA (704) 927-8617

Arlington, VA - July 3, 2014 -- As Americans celebrate Independence Day on July 4th, BBB Wise Giving Alliance asks donors to support charities that fight for a variety of causes. “As we gather to cheer America’s birthday,” notes H. Art Taylor, President & CEO of BBB Wise Giving Alliance, “we should also applaud and assist those charities that conduct advocacy.”

“The freedom of choice, to support the causes we care about, reminds us of the spirit of the July 4th holiday.  Whether the charity advocates for issues related to civil rights, immigration, the environment, animal welfare, health care, Veterans, military service members or other issues,” Taylor cautions donors to, “verify if the charity meets the 20 BBB Standards for Charity Accountability by visiting”

“Donor trust is essential for helping to maintain a vibrant and independent charitable community,” said Tom Bartholomy, President of Better Business Bureau of Southern Piedmont.  “Charities that meet our rigorous standards understand the significant role that trust plays in successful fundraising.” 

To help donors support advocacy charities during the Independence Day and throughout the year, BBB offers the following tips:

  1. More than a Charity Name. Don’t assume the nature of the advocacy charity’s programs based solely on its name. Review the organization’s website to better understand its positions and activities.
  2. Be Wary of Overly Emotional Appeals. Watch out for charity appeals that seek to stir your passions for an advocacy issue, but don’t tell you what the charity is specifically doing to address the matter. 
  3. Many Voices for each Cause. For any advocacy issue, there are a variety of charities seeking to address the matter in their own way. The charity soliciting you is not the only option to consider. Many charities that carry out services such as health care research, education and Veterans’ assistance are also engaged in advocacy activities related to their mission.
  4. Accountability is more than Finances. It would be a mistake to overemphasize charity finances when assessing a charity. BBB Wise Giving Alliance’s standards address other aspects of accountability including governance, effectiveness reporting, appeal accuracy, website disclosures and donor privacy.
  5. Deductibility Verification. Don’t assume that all advocacy organizations are tax exempt as charities. If deductibility is important to you, see if the appeal states whether the organization is tax-exempt as a charity under section 501(c)(3) of the Internal Revenue Code.

For more information, please visit or


ABOUT BBB WISE GIVING ALLIANCE: BBB Wise Giving Alliance produces reports on over 1,300 nationally soliciting charitable organizations, and local BBBs report on another 10,000 local and regional charities. 

BBB Wise Giving Alliance does not rank charities but rather seeks to assist donors in making informed judgments by providing objective evaluations of national charities based on 20 standards that address charity governance, finances, fund raising, appeal accuracy, and other issues. The outcomes of the evaluations are available online at