Privacy Policy

The BBB's Privacy Policy explains how we use personal information.

The Better Business Bureau (BBB) is committed to maintaining your confidence and trust, and accordingly maintains the following privacy policy to protect your personal information.

Please note that the Council of Better Business Bureaus, BBB Wise Giving Alliance and other independent BBBs have their own privacy policies for their websites; as you navigate through the BBB site and access various BBB services, you can see which BBB site you are on by looking at the web address in your browser.

Your Information that BBB May Collect Online 

You can affirmatively submit to BBB certain user information pertaining to your interaction with BBB.  User information may include a search query (such as the name and location of a business or charity) or other information as described more fully below.  You can also provide location information (so that you can search near you or in an area you specify), or billing or donation information.  We also may infer your geographic location based on your IP address or other information.  User information may also include information pertaining to a marketplace complaint, such as your name, postal and e-mail address, phone and facsimile numbers, vehicle information such as vehicle identification number, and description of the complaint.

When you submit a comment to blog posts on the BBB website, you also submit your name and email address.  When you apply to be a BBB arbitrator, you submit your name, address and other contact information, and information about your qualifications. BBB may also collect information from a business that inquires about National Partner or local sponsorship, BBB accreditation, conference attendance or program participation, some of which could constitute identifying information about a sole proprietor, as well as identifying information from individuals acting solely in their business capacity. If you report a scam through BBB Scam Stopper, you will submit your name, state/province and postal code, and may include your telephone number and email address, on a site administered by, a separate entity that operates under its own privacy policy at

BBB’s websites are not designed with the purpose of attracting any person under age 13. BBB does not knowingly collect or maintain any personal information from children under the age of 13.

How BBB Uses Your Information

We will use information you affirmatively submit to BBB for the purpose for which it is submitted, such as to reply to your email, handle your complaint, publish your comment, process billing and donation transactions, respond to requests related to program participation, and review applications to be a BBB arbitrator. We may also use such information to provide operational notices, in program record-keeping and to conduct research on industry marketplace practices. We may publish aggregate data, but the aggregate data will not include any unique information you provided to us. We may use third party contractors to act on our behalf, and these contractors are obligated to not disclose or use your information for other purposes.

At certain points where your information is collected on our site, there may be a box where you may indicate you would like to be on a mailing list to receive information about BBB or its affiliated organizations. This election box only appears in places where the service collecting your information maintains such lists. You can remove your name from a BBB mailing list by utilizing the appropriate unsubscribe feature contained in the emails.

Cookies and Other Persistent Identifiers

BBB or third parties we contract with may use persistent identifiers such as cookies, embedded scripts, beacons, tags and similar technologies for a number of purposes, such as to provide easier site navigation, access to forms, analytics and advertising. You can still use BBB’s websites if you have set your browser to reject cookies, but it may prevent you from viewing or accessing some of the features of our sites.

Uses of Persistent Identifiers for Analysis and Advertising

BBB or third parties may use identifiers to generate certain kinds of site usage data, such as the number of hits and visits to our sites. This information is used to understand how visitors use our sites and provide better services to you. BBB or third parties may also use identifiers to personalize the display of sponsorships or advertisements and customize the content you see while using our sites and sometimes while visiting other websites (see Your Ad Choices below).

BBB may transfer, or allow third parties to collect, analytic information about your visit to BBB websites to help us improve our websites and better serve you when you visit us online in the future.  Analytic information may include such identifiers as your browser type, IP address, referring site URL, web pages you view and links you click on while navigating within our sites.

Your Ad Choices

BBB may allow third parties to collect and use information about your browsing activity on our website in order to serve you more relevant ads based on your interests. BBB adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, which provide consumers with notice and choice about interest-based advertising. On pages where we allow third parties to collect data for interest-based ads, you will see the notice “Your Ad Choices” near the link to the Privacy Policy. When you receive an ad based on your interests, you will see the Advertising Option Icon icon in or near the ad to provide you with notice that the advertisement is tailored to your possible interests as inferred from your browsing activity. To learn more about interest-based advertising, click hereTo opt out of future interest-based advertising, click here. You will still see ads, but they will not be based on subjects or products that the advertiser thinks may be of interest to you.

Other Ways Your Information May Be Shared

Inquiries and complaints: In order to process a complaint, BBB may send the complaint to the BBB where the company complained about is headquartered, send the complaint to the business (which may be outside of your country), handle the complaint itself, or refer the complaint to another appropriate organization for handling. BBB may handle complaints against foreign businesses or BBB may refer such complaints to an appropriate foreign organization. Depending on the type of complaint, BBB will provide complaints to the company complained about and, in some situations, to the company’s franchisor or licensor for quality control purposes. Further, when we receive a request or inquiry that another BBB must handle, we forward the request or inquiry to the appropriate BBB. By completing a complaint form or sending us a request or inquiry, you are authorizing us to forward your information to the appropriate BBB or to the proper business.

BBB Scam Stopper: We may send your name, state/province, postal code and any other information you submit to the BBB where the subject company is headquartered, so that the BBB may try to help address your concerns.

Other purposes: BBB may also share your information under the following circumstances:

  • We routinely share complaint information with the Federal Trade Commission for its consumer protection activities.
  • We respond to requests from governmental agencies or where required by law (such as by subpoena, investigative demand, court order or regulation).
  • Where our records indicate a company may be engaged in fraudulent activity or other unfair or deceptive practices that we believe should be referred to a governmental agency or a private organization whose work is consistent with the BBB mission;
  • To appropriate governmental authorities, where warranted by a company's failure to (i) participate in CBBB or BBB self-regulatory programs; (ii) follow procedures or implement a decision of the BBB EU Safe Harbor Dispute Resolution Program; or (iii) participate in or honor the recommendations of the National Advertising Division, Children's Advertising Review Unit, National Advertising Review Board, Electronic Retailing Self-Regulatory Program, or Online Interest-Based Advertising Accountability Program.
  • To appropriate persons or governmental authorities, where your communication suggests possible harm to others.
  • BBB may share business information with third parties, for such purposes as allowing search engines to identify BBB accredited businesses, or for quality control purposes of franchisors or licensors.

International Transfers

If you are visiting our site from outside the United States, be aware that your information will be transferred to, and maintained on, computers located within the United States.  The collection, use, retention and any other processing of your information will be governed by United States law.


If BBB changes this policy in the future, we will post the changes here and indicate the date of the changes at the top of the policy.

Problems or Complaints with BBB Privacy Policy 

If you have a complaint about BBB compliance with this privacy policy, you may contact us at

Additional Disclosure to California Residents

At this time we do not respond to “do not track” signals issued by web browsers.


Revised January 13, 2015