Better Business Bureau Report for
Alzheimer's and Dementia Alliance of Wisconsin

Better Business Bureau Report issued November 2011
Better Business Bureau Report expires November 2013

This BBB Accredited charity meets all 20 Standards for Charity Accountability. Find out more...

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Charity Contact Information

Name: Alzheimer's and Dementia Alliance of Wisconsin
Address: 517 Segoe Rd Suite 301
  Madison, WI 53705
Phone: 608-232-3400
Web Address:
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Better Business Bureau Comments

Year, State Incorporated: 1995, Wisconsin
Affiliates: None
Stated Purpose: To support individuals, families and professionals impacted by Alzheimer's disease and other dementias through information, education, consultation and advocacy. To promote the advanement of scientific research to better diagnose, treat and ultimately eliminate Alzheimer's disease.

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Evaluation Conclusions


Alzheimer's and Dementia Alliance of Wisconsin meets the 20 Standards for Charity Accountability.
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Advocacy, Education and Support - the goal is to advocate for and provide information, education, guidance and support to all those affected by dementia so they may understand its effects, learn about options, and develop practical skills to help cope with the complexities of dementia. Services for a seven county area include: 1. toll-free hotline, 2. care consultations offered in three office locations or by phone, 3. health fairs and community awareness events, 4. early stage, family and community education programs and support (including support groups), 5. professional direct care staff education training programs

For the fiscal year ended June 30, 2011, Alzheimer's and Dementia Alliance of Wisconsin's program expenses were:

all programs/services 758,122
Total Program Expenses: $758,122
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Chief Executive : Paul Rusk , Executive Director

Chair of the Board: Carol Koby
Chair's Profession / Business Affiliation: Owner Koby Communication Services

Board Size: 14

Paid Staff Size: 17

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, invitations to fund raising events, print advertisements, television, radio, grant proposals, internet, planned giving arrangements
Fund raising costs were 29% of related contributions. (Related contributions, which totaled $576,091, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on Alzheimer's and Dementia Alliance of Wisconsin's audited financial statements for the fiscal year ended June 30, 2011.

Source of Funds  
Contributions/Gifts 551,598
Grants 323,545
Programs/Trainings 29,665
In-Kind donations 24,493
Other revenue 6,569
Investment income 3,436
Total Income $939,306


Uses of Funds as a % of Total Expenses

Programs: 78%  Fund Raising: 17%  Administrative: 5% 

Total income $939,306
Program expenses $758,122
Fund raising expenses 166,329
Administrative expenses 52,843
Total expenses $977,294
Expenses in Excess of Income (37,988)
Beginning net assets 96,393
Ending net assets 58,405
Total liabilities 380,762
Total assets $439,167

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