Better Business Bureau Report for
Clean Wisconsin

Better Business Bureau Report issued January 2014
Better Business Bureau Report expires January 2016

Does not meet one or more standards
This charity does not meet one or more of the 20 standards for Charity Accountability. Find out more...

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Charity Contact Information

Name: Clean Wisconsin
Address: 634 W. Main Street Ste 300
  Madison, WI 53703
Phone: 608-251-7020
Web Address:
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Better Business Bureau Comments

Formerly known as:Wisconsin's Environmental Decade

Year, State Incorporated: 1970, Wisconsin
Affiliates: None
Stated Purpose: Clean Wisconsin protects Wisconsin´s clean water and air and advocates for clean energy by being an effective voice in the state legislature and by holding elected officials and polluters accountable. Our mission is to protect the special places that make Wisconsin such a wonderful place to live, work and play.e

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Evaluation Conclusions


Clean Wisconsin does not meet the following 4 Standards for Charity Accountability.

Standard 6: Board Policy on Effectiveness - Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.

Clean Wisconsin does not meet this Standard because:

  • Its effectiveness assessment policy does not specify that this assessment will take place at least once every two years.

Standard 7: Board Approval of Written Report on Effectiveness - Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.

Clean Wisconsin does not meet this Standard because:

  • The organization’s effectiveness assessment did not take place within the past two years. The last assessment was completed October 1, 2011.

Standard 14: Budget - Have a board-approved annual budget for its current fiscal year, outlining projected expenses for major program activities, fund raising, and administration.

Clean Wisconsin does not meet this Standard because, when the organization provided budget information, it indicated that the budget:

  • Did not identify total projected program service expenses.
  • Did not identify total projected fund raising expenses.
  • Did not identify total projected administrative expenses.

Standard 16: Annual Report - Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fund raising and administrative categories as in the financial statements, and (iii) ending net assets.

Clean Wisconsin does not meet this standard because the most recent annual report did not include:

  • Total expenses for each program in the same categories that appear in the organization’s financial statements.
  • Total end of year net assets.
In addition, the BBB of Wisconsin requested but did not receive complete information on the organization’s finances and is unable to verify the organization's compliance with the following Standard for Charity Accountability: 13.
Clean Wisconsin meets the remaining 15 Standards for Charity Accountability.
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For more than 40 years, Clean Wisconsin has worked on a broad range of issues to improve Wisconsin’s air, water and environment and protect public health by building strong relationships in the Wisconsin State Capitol and state agencies and engaging in legal action when necessary. At present, Clean Wisconsin is working on a number of programs. This includes building partnerships around the state to launch pilot projects utilizing an innovative, flexible new rule we helped passed to clean our lakes, rivers and streams; working to increase funding for the state’s energy efficiency program, which helps homeowners and business owners reduce their energy costs; monitoring the state’s fleet of coal-fired power plants to ensure they are complying with necessary permits and laws and engaging in legal action if needed; working on the local, state and federal level to restore and protect the Great Lakes, particularly lakes Michigan and Superior; and fighting to protect the state’s groundwater resources from overpumping by industrial interests. As the voice of Wisconsin’s environment, Clean Wisconsin is a flexible yet vigilant organization that responds to threats to the state’s air, water and special places and strategically modifies its program priorities to meet the needs of our supporters and address challenges to our core mission.

For the fiscal year ended December 31, 2013, Clean Wisconsin's program expenses were:

Energy 993,399
Water 301,861
Other programs 121,991
Outreach and Education 21,874
Total Program Expenses: $1,439,125
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Chief Executive : Mark Redsten, Executive Director

Chair of the Board: Margi Kindig
Chair's Profession / Business Affiliation: Retired Attorney

Board Size: 12

Paid Staff Size: 17

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, telephone, invitations to fund raising events, grant proposals, internet, planned giving arrangements, membership
Fund raising costs were 5% of related contributions. (Related contributions, which totaled $2,387,998, are donations received as a result of fund raising activities.)
Clean Wisconsin incurred joint costs of $38,500 for informational materials and activities that included fund raising materials. Of those costs $19,250 was allocated to program expenses, $19,250 was allocated to fund raising expenses, and .
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on Clean Wisconsin's audited financial statements for the fiscal year ended December 31, 2013.

Source of Funds  
Contributions 2,084,809
Other 252,573
Investment Return 50,616
Total Income $2,387,998


Uses of Funds as a % of Total Expenses

Programs: 82%  Fund Raising: 7%  Administrative: 11% 

Total income $2,387,998
Program expenses $1,439,125
Fund raising expenses 126,935
Administrative expenses 201,964
Total expenses $1,768,024
Income in Excess of Expenses 619,974
Beginning net assets 1,324,002
Ending net assets 1,943,976
Total liabilities 244,671
Total assets $2,188,647

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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