Better Business Bureau Report for
Operation Brightside, Inc.

Better Business Bureau Report issued February 2012
Better Business Bureau Report expires February 2013

This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...

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Charity Contact Information

Name: Operation Brightside, Inc.
Address: 4646 Shenandoah Avenue
  St. Louis, MO 63110
Phone: 314-772-4646
Web Address:
Also known as:Brightside
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Better Business Bureau Comments

Year, State Incorporated: 1982, Missouri
Affiliates: None
Stated Purpose: exists to enrich and beautify St. Louis by restoring, maintaining and growing the community landscape.

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Evaluation Conclusions


Operation Brightside, Inc. (OB) meets the 20 Standards for Charity Accountability.
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Project Blitz, Graffiti Education, Growing St. Louis, Neighbors Naturescaping, Community Connection, Flowers for Downtown, Highway Daffodils, Blitz Blooms, Litter Bugs Me! Stop It! Don't Drop It!, Lend Me a Hand Tool, Recycling Center, and Blooming Soon!

For the fiscal year ended December 31, 2010, OB's program expenses were:

Graffiti Erradication 310,344
Community Assistance 200,243
Demonstration Garden 11,000
Total Program Expenses: $521,587
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Chief Executive : Mary Lou Green , Executive Director

Highest Paid Executive: Yvette Hartsfield ,Chief Development Officer
Compensation*: $120,000

Chair of the Board: Paul Liberatore
Chair's Profession / Business Affiliation: Financial Advisor, Ameriprise Financial

Board Size: 6

Paid Staff Size: 7

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, grant proposals
Fund raising costs were 17% of related contributions. (Related contributions, which totaled $516,013, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on OB's IRS Form 990 for the fiscal year ended December 31, 2010.

Source of Funds  
Contributions and Grants 516,013
Program Service Revenue 27,173
Investment Income 347
Total Income $543,533


Uses of Funds as a % of Total Expenses

Programs: 82%  Fund Raising: 14%  Administrative: 4% 

Total income $543,533
Program expenses $521,587
Fund raising expenses 88,166
Administrative expenses 24,968
Total expenses $634,721
Expenses in Excess of Income (91,188)
Beginning net assets 834,934
Ending net assets 762,475
Total liabilities 275,513
Total assets $1,037,988

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