Better Business Bureau Report for
Alzheimer's Association, San Diego/Imperial Chapter

Better Business Bureau Report issued June 2014
Better Business Bureau Report expires June 2015

This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...

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Charity Contact Information

Name: Alzheimer's Association, San Diego/Imperial Chapter
Address: 6632 Convoy Court
  San Diego, CA 92111
Phone: 858-492-4400
Web Address:
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Better Business Bureau Comments

Year, State Incorporated: 1981, California
Affiliates: National Alheizmer's Association and 76 chapters
Stated Purpose: To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

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Evaluation Conclusions


Alzheimer's Association, San Diego/Imperial Chapter meets the 20 Standards for Charity Accountability.
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Alzheimer’s Association San Diego/Imperial County (AASD) provides a broad range of free supportive programs and services designed to support the needs of people with Alzheimer’s disease and related disorders, their families, caregivers, and the community. AASD holds classes that help participants understand the disease, what to expect, how to promote healthy living, and proven strategies to assist families in planning and coping with Alzheimer’s disease. AASD has a dementia care training program that provides licensed health care professionals to implement the best possible dementia care for each individual patient. AASD actively works to increase funding for dementia research, and to influence public policy changes that will benefit those affected by Alzheimer’s and dementia.

For the fiscal year-ended June 30, 2012, Alzheimer's Association, San Diego/Imperial Chapter's program expenses were:

Total Program Expenses 1,468,748
Total Program Expenses: $1,468,748
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Chief Executive : Ms. Mary Ball, President & CEO

Chair of the Board: Ms. Maggie Watkins
Chair's Profession / Business Affiliation: Chief Marketing & Business Development Officer, Best Best & Krieger LLP

Board Size: 18

Paid Staff Size: 9

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, invitations to fundraising events, Internet
Fundraising costs were 10% of related contributions. (Related contributions, which totaled $2,348,300, are donations received as a result of fundraising activities.)
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Tax Status


This charity is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on Alzheimer's Association, San Diego/Imperial Chapter's audited financial statements for the fiscal year-ended June 30, 2012.

Source of Funds  
Contributuions 2,059,349
Bequests 593,742
Special Events 181,085
Grants 150,010
Loss on Disposal of Equipment -2,974
Investment Loss (Net) -16,780
Shared Fundraising with National Alzheimer's Association -635,886
Total Income $2,328,546


Uses of Funds as a % of Total Expenses

Programs: 71%  Fund Raising: 11%  Administrative: 18% 

Total income $2,328,546
Program expenses $1,468,748
Fund raising expenses 225,359
Administrative expenses 362,958
Total expenses $2,057,065
Income in Excess of Expenses 271,481
Beginning net assets 1,273,198
Ending net assets 1,544,679
Total liabilities 1,130,003
Total assets $2,674,682

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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