Better Business Bureau Report for

Better Business Bureau Report issued January 2014
Better Business Bureau Report expires January 2016

This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...

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Charity Contact Information

Name: DRIVE SMART Virginia
Address: 720 Moorefield Park Drive, Suite 201
  Richmond, VA 23236
Phone: 804-323-3200
Web Address:
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Better Business Bureau Comments

Year, State Incorporated: 1995, Virginia
Affiliates: None
Stated Purpose: DRIVE SMART Virginia, founded in 1995, is a 501c3 non-profit dedicated to educating drivers and raising traffic safety awareness in order to save lives and reduce injuries on the roadways of Virginia.

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Evaluation Conclusions


DRIVE SMART Virginia meets the 20 Standards for Charity Accountability.
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DRIVE SMART Virginia is a non-profit organization charged with raising awareness and changing behavior in order to improve the safety of the roadways of the Commonwealth. We have endeavored to improve the lives of all Virginians through our public information and education initiatives. Founded in 1995, the organization is led by a diverse board representing safety advocates, the insurance industry and law enforcement. Our mission is advanced by fostering community partnerships, creating educational campaigns, designing and distributing educational materials, making presentations, attending outreach events, and advocating for traffic safety initiatives. Traffic crashes are a leading cause of death and injury on the roadways of Virginia. In fact, 775 people lost their lives in 2012, and 67,004 were injured (DMV). Most people drive or ride on our roadways every day and on every one of those days an average of 2 people die and 184 are injured. Because 94% of all crashes are caused by driver error, the most somber fact is that most of these deaths and injuries could be avoided. DRIVE SMART Virginia seeks to save lives on the roadways of Virginia by changing driver behavior. We tackle issues like occupant protection, distracted driving, aggressive driving and target vulnerable audiences such as teens or bicyclists and pedestrians. In fact, we have been a pioneer in the fight against distracted driving. We know that 80% of all crashes and 65% of all near crashes involve inattention within three seconds of a crash (VTTI). Therefore, it’s logical to conclude that by changing this behavior we can reduce crashes, injuries and deaths on the roadways of Virginia.

For the fiscal year ended September 30, 2012, DRIVE SMART Virginia's program expenses were:

Program services 455,883
Total Program Expenses: $455,883
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Chief Executive : Janet Brooking, Executive Director

Chair of the Board: Debbie Pickford
Chair's Profession / Business Affiliation: Allstate Insurance

Board Size: 18

Paid Staff Size: 5

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Fund Raising


Method(s) Used:

Invitations to fund raising events, grant proposals, internet, cause-related marketing (DRIVE SMART Virginia license plates).
Fund raising costs were 1% of related contributions. (Related contributions, which totaled $436,068, are donations received as a result of fund raising activities.)
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The following information is based on DRIVE SMART Virginia's audited financial statements for the fiscal year ended September 30, 2012.

Source of Funds  
Government grants 362,625
Contractual service revenue 88,000
Donations 73,443
Events and sales 36,765
Unrealized gain on investments 21,148
Earnings on investments 2,548
Other income 20
Total Income $584,549


Uses of Funds as a % of Total Expenses

Programs: 82%  Fund Raising: 1%  Administrative: 17% 

Total income $584,549
Program expenses $455,883
Fund raising expenses 6,337
Administrative expenses 97,024
Total expenses $559,244
Income in Excess of Expenses 25,305
Beginning net assets 314,978
Ending net assets 340,283
Total liabilities 44,070
Total assets $384,353

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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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