Better Business Bureau Report for
Children's Museum of Richmond

Better Business Bureau Report issued December 2014
Better Business Bureau Report expires November 2016

This BBB Accredited charity meets all 20 Standards for Charity Accountability. Find out more...

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Charity Contact Information

Name: Children's Museum of Richmond
Address: 2626 W. Broad Street
  Richmond, VA 23220
Phone: 804-474-7000
Web Address:
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Better Business Bureau Comments

Formerly known as:Richmond Children's Museum

Year, State Incorporated: 1981, Virginia
Mission: The Children's Museum of Richmond, a not-for-profit organization, exists to create innovative learning experiences for all children and those who support them that inspire the next generation of creative problem solvers.

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Evaluation Conclusions


Children's Museum of Richmond meets the 20 Standards for Charity Accountability.
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For the fiscal year ended June 30, 2013, CMoR's program expenses were:

Education services 3,456,850
Total Program Expenses: $3,456,850
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CMoR's educational programming and services include:

Field Trip Programming:  The Children's Museum of Richmond offers over twenty Field Trip programs ranging from pre-kindergarten to third grade facilitated classes.  These programs emphasize Math, Science, English, History and Art.  All programs are aligned with the Virginia Standards of Learning and Virginia's Foundation Blocks of Early Learning standards.  Multi-visit programs are offered to underserved children in partnership with public schools and Head Start Programs.  The multi-visit programs focus on various standards such as economic literacy, art and cultural diversity.

Special Events The Children's Museum of Richmond hosts more than twenty special events throughout the year that highlight the diversity of the Richmond community, celebrate cultural traditions, and promote literacy and learning.

Special Needs Programming:  Evening events are held exclusively for children with special needs and their families.  This program features open play and discovery and permits these exceptional children to meet other children with special needs, their caregivers and siblings.  The museum also offers exceptional education adapted Field Trip Programming.

Commonwealth Parenting:  For nearly 30 years, Commonwealth Parenting has served as the Richmond area’s leading resource for parenting information, empowering parents to be the best parents they can be through education and support. Commonwealth Parenting serves approximately 3,200 families annually.  The family educators and accredited experts are committed to helping families thrive, offering hands-on instruction on a wide-range of topics through classroom and private session settings, as well as a Parenting Hotline.

Central Virginia Children's Book Bank:  The Children’s Book Bank exists to put as many books as possible into the hands and lives of children in need. By providing opportunities for children to read and be read to, the Children’s Book Bank is an important tool in improving school readiness for prekindergarten-aged children and enhancing literacy in school-aged children.

Junior Intern Program:  The Junior Intern Program is a year-long program that teaches dedicated high school students about non-profit management. The Junior Interns volunteer with the museum and take monthly training sessions to further their understanding of childhood development and the museum's internal workings. Upon completion of the program, the Junior Interns receive a college scholarship.

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Chief Executive : Karen S. Coltrane, President & CEO

Chair of the Board: Paul Van De Putte
Chair's Profession / Business Affiliation: President, Clarus Services, Inc.

Board Size: 22

Paid Staff Size: 56

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Fund Raising


Method(s) Used:

Direct mail, invitations to fund raising events, print advertisements, television, radio, grant proposals, internet & website appeals, cause-related marketing, and museum memberships.
Fund raising costs were 13% of related contributions. (Related contributions, which totaled $1,870,501, are donations received as a result of fund raising activities.)
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The following information is based on Children's Museum of Richmond's audited financial statements for the fiscal year ended June 30, 2013.

Source of Funds  
Admission charges 880,740
Membership dues 663,081
Special events charges 515,692
Public support 499,868
Corporations and special events 367,907
Foundations 269,926
Museum Shop sales 192,641
Realized/unrealized gain on investments, net 113,810
Program activities charges 90,760
Government agencies 69,719
Interest and dividend income 15,946
Total Income $3,680,090


Uses of Funds as a % of Total Expenses

Programs: 86%  Fund Raising: 6%  Administrative: 5%  Other Expenses: 3%

Total income $3,680,090
Program expenses $3,456,850
Fund raising expenses 245,651
Administrative expenses 189,079
Other Expenses 136,361
Total expenses $4,027,941
Expenses in Excess of Income (347,851)
Beginning net assets 7,434,281
Ending net assets 7,086,430
Total liabilities 1,054,337
Total assets $8,140,767

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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

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