Standard 13: Accuracy of Expenses in Financial Statements - Accurately report the charity's expenses, including any joint cost allocations, in its financial statements. For example, audited or unaudited statements which inaccurately claim zero fund raising expenses or otherwise understate the amount a charity spends on fund raising, and/or overstate the amount it spends on programs will not meet this standard.
PVA does not meet this Standard because in the Alliance's opinion, the 2010 audit report does not provide an accurate presentation of PVA's fund raising and program service expenses.
PVA provided a copy of its audited financial statements for the fiscal year ended September 30, 2010, which included an auditor's opinion that the statements were prepared in accordance with Generally Accepted Accounting Principles (GAAP). According to the audited financial statements, PVA incurred joint costs of $64,247,301 for informational materials and activities that include fund raising expenses. Of this amount, $30,469,048 was allocated to program service expenses, $28,942,960 was allocated to fund raising expenses, and $4,835,293 was allocated to administrative expenses.
Based on an evaluation of sample PVA appeals, the BBB Wise Giving Alliance disagrees with the allocation of $28,942,960 of direct mail appeals to the program service category. The Alliance is of the opinion that the contents of the direct mail appeals do not substantiate 45% of the cost of direct mail appeals to program service expenses. A significant portion of the content of the appeals could be considered fund raising, as it explains why one should donate to PVA rather than fulfilling a programmatic or administrative function.
Depending on how one recognizes PVA's direct mail expenses, its fund raising costs could be higher than the 23% of related contributions that was reported by PVA and its program services could be lower than 71% of total expenses also reported by PVA. Since the Alliance disagrees with PVA's joint cost allocations, we are unable to determine whether the organization meets Standards 8 and 9, which address fundraising and program expenses.