Standard 15: Misleading Appeals - Have solicitations and informational materials, distributed by any means, that are accurate, truthful and not misleading, both in whole and in part. Appeals that omit a clear description of program(s) for which contributions are sought will not meet this standard. A charity should also be able to substantiate that the timing and nature of its expenditures are in accordance with what is stated, expressed, or implied in the charity's solicitations.
HHV does not meet this Standard because:
Mail appeals for the fiscal year ended July 31, 2008 cited emergency financial needs that are not evident in the financial statements HHV provided to the Alliance and are not consistent with the actual number of craft kits distributed.
Specifically, fiscal 2008 direct mail appeals included various references to HHV's emergency financial needs. Below are excerpts from two such appeals:
"I've enclosed a $1 bill. But I assure you we can't afford to be giving money away....I want to make this Christmas season a time to remember ....by delivering at least one Arts and Crafts Kit to each of our nearly 51,000 veterans in Department of Veterans Affairs (VA) and military hospitals and state veterans nursing homes."
"I know you must be wondering why I would enclose a $2.25 check....I want to make this Christmas season a time to remember for America's hospitalized veterans and wounded overseas GIs by delivering at least one Arts and Crafts Kit to each of our 64,000 veterans and active duty servicemen and women in Department of Veterans Affairs (VA) and Military Hospitals and State Veterans Nursing Homes....Right now we are swamped with requests from VA and Military Hospitals for more kits. Almost every day we get a phone call or letter from a VA hospital asking for more craft kits. The phone calls are especially urgent when the hospitals run out of kits and our hospitalized veterans have nothing to do with their time and no kits to help their physical therapy. It seems like we never get caught up because their is always a demand for kits."
The 2008 HHV annual report states that during the fiscal year ended July 31, 2008 HHV distributed a total of 946,807 craft kits to VA Hospitals and State Veterans Homes and 82,336 to Military Hospitals.