BBB Wise Giving Report for
PCI-Media Impact

BBB Wise Giving Report issued November 2011
BBB Wise Giving Report expires May 2013


This BBB Accredited charity meets all 20 Standards for Charity Accountability. Find out more...


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Charity Contact Information

Name: PCI-Media Impact
Address: 777 United Nations Plaza, 5th Floor
  New York, NY 10017-3521
Phone: 212-687-3366
Web Address: www.pci-mediaimpact.org
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BBB Wise Giving Alliance Comments

Formerly known as:Population Communications International

Year, State Incorporated: 1985, New York
Affiliates: None
Stated Purpose: "to empower communities worldwide to inspire enduring change through the use of creative storytelling."

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Evaluation Conclusions

               

PCI-Media Impact (PCI) meets the 20 Standards for Charity Accountability.
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Programs

               

PCI works to approach communications by combining the principles of entertainment education with the reach of mass media, in order to mobilize individual, community and political action and catalyze positive change. Entertainment education is a form of entertainment designed to educate and amuse audiences, and can be done with a variety of formats, ranging from comic books, to TV and radio productions, to street theater, and other mediums. PCI's programs primarily focus on promoting sexual and reproductive health, prevention of HIV/AIDS, biodiversity conservation, sustainable development, human rights and democracy.

For the year ended December 31, 2009, PCI's program expenses were:

  
Media program 1,120,699
Total Program Expenses: $1,120,699
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Governance

               

Chief Executive : Sean Southey, Executive Director
Compensation*:

Chair of the Board: Fred Cohen
Chair's Profession / Business Affiliation: Media Consultant

Board Size: 11

Paid Staff Size: 8

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances. While salary information is not currently available for Mr. Southey, 2009 compensation for former Executive Director, Michael A. Castlen, was $143,305.
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Fund Raising

               

Method(s) Used:

Direct mail, grant proposals, Internet appeals, planned giving, and membership appeals.
Fund raising costs were 26% of related contributions. (Related contributions, which totaled $774,287, are donations received as a result of fund raising activities.)
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Tax Status

               

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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Financial

               

The following information is based on PCI's audited financial statements for the year ended December 31, 2009.

Source of Funds  
Contributions and grants 742,742
Investment return 691,077
Other income 58,024
Bequests 31,545
Total Income $1,523,388


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Uses of Funds as a % of Total Expenses

Programs: 75%  Fund Raising: 13%  Administrative: 12% 

Total income   $1,523,388
  Program expenses $1,120,699
  Fund raising expenses 202,867
  Administrative expenses 181,934
 
Total expenses   $1,505,500
Income in Excess of Expenses   17,888
Beginning net assets   2,966,081
Other Changes in Net Assets (677,229)
Ending net assets   2,306,740
Total liabilities   97,397
Total assets   $2,404,137

Note: According to audited financial statements for the year ended December 31, 2009, PCI received $108,501 of in-kind contributions, including donated airtime and production services ($97,041), other services ($10,936), and legal services ($524).

Note: Other changes in net assets, above, includes investment return after allocation to operations (-$674,554) and change in value of split interest agreements (-$2,675).

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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