Better Business Bureau

Heartbeat International (HI) meets the 20 Standards for Charity Accountability.

HI's primary focus is to encourage and envision leaders in the organization's affiliated pregnancy help centers, maternity homes, nonprofit adoption agencies, pregnancy help medical clinics and abortion recovery programs. The organization provides resources to help individuals lead these organizations. HI offers training for board members and directors that promote responsibility and accountability throughout the organization. HI also has resources available for staff and volunteer training. Additionally, HI offers programs such as Sexual Integrity and H.E.A.R.T. that are designed to serve women or find healing for those women suffering from an abortion choice or from the after-effects of abortion. The organization estimates that 2,000 abortions a week are prevented through HI’s network of more than 1,000 affiliates offering alternatives to abortion across the United States and around the world. HI offers opportunities for its affiliates to network with, and to be trained by, other leaders engaged in life-affirming work through its annual national conference, New Director Oasis, and the Heartbeat International Institute for Center Effectiveness. The organization also works with other national pregnancy service organizations to promote unity and has aided in creating standards for pregnancy help service providers around the world. The mutually agreed upon “Our Commitment of Care and Competence” is an example of this effort. The charity reports that the Option Line® contact center (800-395-HELP & OptionLine.org) receives more than 250,000 contacts a year and connects those in need with life-affirming service providers in the U.S. and Canada.

For the year ended December 31, 2009, HI's program expenses were:

Program services	1,885,192
Total Program Expenses:	$1,885,192

Chief Executive : Margaret Hartshorn, President

Compensation*:

$61,858

Highest Paid Executive: John Ensor, Vice President of Mission Advancement
Compensation*: $77,428

Chair of the Board: John C. Cissel, II
Chair's Profession / Business Affiliation: Managing Partner, Cornerstone Advisory Services/Commercial Real Estate

Board Size: 11

Paid Staff Size: 22

*2009 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:

Direct mail, special events, grant proposals, Internet appeals, and membership appeals.

Fund raising costs were 19% of related contributions. (Related contributions, which totaled $2,326,292, are donations received as a result of fund raising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on HI's audited financial statements for the year ended December 31, 2009.

Source of Funds
Contributions revenue	1,569,871
Gifts-in-kind	641,371
Program service revenue	296,403
Membership dues	115,050
Interest income	426
Other income	366
Loss on disposal of assets	-535
Total Income	$2,622,952

Uses of Funds as a % of Total Expenses

Programs: 74%  Fund Raising: 18%  Administrative: 8%

Total income				$2,622,952
	Program expenses			$1,885,192
	Fund raising expenses			452,392
	Administrative expenses			213,163
Total expenses				$2,550,747
Income in Excess of Expenses				72,205
Beginning net assets				186,329
Ending net assets				258,534
Total liabilities				70,142
Total assets				$328,676