Better Business Bureau

Charity Contact Information BBB Wise Giving Alliance Comments Programs

Tax Status Governance Fund Raising Financial

Name:	Blue Card, The
Address:	171 Madison Avenue, Room 1405
	New York, NY 10016
Phone:	212-239-2251
Web Address:	www.thebluecard.org

TBC meets the 20 Standards for Charity Accountability.

TBC assists Holocaust survivors by helping with the cost of dental care, medicine, rent, food and other essentials. The organization also operates a stipend and a Jewish holiday program in which survivors are given checks of $100 to $300 and, in the latter, survivors are provided with $200 for the High Holidays, ($100 for Hanukkah, and $200 for Passover), which gives the individuals the financial means to have a happy holiday season. In addition, TBC provides personal emergency response systems to survivors who need the system but do not have the financial resources to pay for installation, service, and maintenance. Through TBC’s "Bring A Smile" project, the organization seeks out Holocaust survivors who have life threatening diseases and might need additional support. The organization also offers other programs such as its summer vacation, vitamins, and birthday programs.

For the year ended December 31, 2010, TBC's program expenses were:

Program services	1,573,041
Total Program Expenses:	$1,573,041

Chief Executive : Elie Rubinstein, Executive Director

Compensation*:

$107,770

Chair of the Board: Gia Machlin
Chair's Profession / Business Affiliation: President and CEO, EcoPlum

Board Size: 28

Paid Staff Size: 3

*2010 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:

Direct mail, special events, print advertisements, grant proposals, Internet appeals, and cause-related marketing.

Fund raising costs were 6% of related contributions. (Related contributions, which totaled $2,320,051, are donations received as a result of fund raising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on TBC's audited financial statements for the year ended December 31, 2010.

Source of Funds
Contributions	763,023
Legacies	636,359
Grants	452,498
Grant- Claims Conference	444,921
Investment income	35,593
Grants- UJA Federation of NY	23,250
Net unrealized and realized gains on investments	549
Total Income	$2,356,193

Uses of Funds as a % of Total Expenses

Programs: 85%  Fund Raising: 8%  Administrative: 7%

Total income				$2,356,193
	Program expenses			$1,573,041
	Fund raising expenses			138,859
	Administrative expenses			120,604
Total expenses				$1,832,504
Income in Excess of Expenses				523,689
Beginning net assets				2,151,077
Ending net assets				2,674,766
Total liabilities				29,205
Total assets				$2,703,971