Better Business Bureau

Charity Contact Information BBB Wise Giving Alliance Comments Programs

Tax Status Governance Fund Raising Financial

Name:	Alzheimer's Foundation of America
Address:	322 Eighth Avenue, 7th Floor
	New York, NY 10001
Phone:	866-232-8484 646-638-1542
Web Address:	www.alzfdn.org

AFA meets the 20 Standards for Charity Accountability.

AFA's services include a national toll-free hotline staffed by licensed social workers who provide counseling, crisis response and information, immediate access to local agencies that offer direct services, bi-lingual resource material and a Web site. The organization publishes CareAdvantage, a free quarterly magazine focusing on the dementia caregiver. The Dementia Care Professionals of America division offers membership, opportunities for networking, and continuing education and training to dementia care providers. AFA also awards grants on a competitive basis to its nonprofit members for the development/enhancement of local services or to aid families in need of respite care. The organization offers scholarships through its AFA Teens program. Every November, AFA sponsors National Memory Screening Day, promoting early detection of Alzheimer's disease and related illnesses, and National Commemorative Candlelighting for remembering and honoring Americans who have been or are affected by Alzheimer's disease or related illnesses. Furthermore, AFA also advocates for sound public policy for individuals and families with efforts including membership in national coalitions, presenting at congressional briefings and letter-writing campaigns.

For the year ended December 31, 2010, AFA's program expenses were:

Public awareness and support	3,580,856
Total Program Expenses:	$3,580,856

Chief Executive : Eric J. Hall, President and Chief Executive Officer

Compensation*:

$229,522

Chair of the Board: Bert E. Brodsky
Chair's Profession / Business Affiliation: Chairman and CEO, Sandata Technologies

Board Size: 9

Paid Staff Size: 20

*2009 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:

Direct mail, special events, print advertisements, television, grant proposals, Internet appeals, planned giving, cause-related marketing, and membership appeals.

Fund raising costs were 14% of related contributions. (Related contributions, which totaled $3,755,490, are donations received as a result of fund raising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on AFA's audited financial statements for the year ended December 31, 2010.

Source of Funds
Contribution and special events, net	3,703,065
Membership dues	52,425
Investment income	10,313
Earned income	8,721
Total Income	$3,774,524

Uses of Funds as a % of Total Expenses

Programs: 71%  Fund Raising: 10%  Administrative: 19%

Total income				$3,774,524
	Program expenses			$3,580,856
	Fund raising expenses			527,123
	Administrative expenses			941,144
Total expenses				$5,049,123
Expenses in Excess of Income				(1,274,599)
Beginning net assets				2,032,537
Ending net assets				757,938
Total liabilities				1,999,173
Total assets				$2,757,111