Better Business Bureau

Charity Contact Information BBB Wise Giving Alliance Comments Programs

Tax Status Governance Fund Raising Financial

Name:	World Wildlife Fund
Address:	1250 24th Street, NW
	Washington, DC 20037
Phone:	202-293-4800 800-960-0993
Web Address:	www.worldwildlife.org

World Wildlife Fund (WWF) meets the 20 Standards for Charity Accountability.

WWF works to reverse the degradation of our planet's natural environment and build a future in which human needs are met in harmony with nature. The organization aims to recognize the relevance of human numbers, poverty and consumption patterns in meeting these goals. The organization hopes that by 2020 WWF will conserve 19 of the world's natural places and change global markets to protect the future of nature. The charity reports that through a study involving a team of scientists, biologists and policy experts, the organization determined ways to make a difference in preserving the diversity of nature by identifying those places that are of greatest significance. WWF Global 200 is a blueprint program for identifying the areas of abundant and representative diversity around the world including places that the charity believes must be saved in the next 50 years. WWF has refined its focus to 19 places that are, in the organization’s opinion, of the highest priority, based on the wealth and diversity of life they support, the destructive challenges they face, and WWF’s ability to impact them within the next decade. These places include tropical rain forests, freshwater systems, varied coral reefs, deserts, and fishing grounds. Some ($12,638,376 or 7%) of WWF's program activities are carried out in conjunction with fund raising appeals.

For the fiscal year ended June 30, 2010, WWF's program expenses were:

Conservation field and policy programs	129,238,725
Public education	57,531,450
Total Program Expenses:	$186,770,175

Chief Executive : Carter Roberts, President and CEO

Compensation*:

$455,147

Chair of the Board: Lawrence H. Linden
Chair's Profession / Business Affiliation: Founder and Trustee, Linden Trust for Conservation

Co-Chair of the Board : Roger W. Sant

Chair's Profession / Business Affiliation: Chairman Emeritus and Co-Founder, The AES Corporation

Co-Chair of the Board :

Chair's Profession / Business Affiliation:

Board Size: 26

Paid Staff Size: 725

*July 1, 2009 - June 30, 2010 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:

Direct mail, telemarketing, special events, print advertisements, television, radio, grant proposals, Internet appeals, planned giving, cause-related marketing, and membership appeals.

Fund raising costs were 13% of related contributions. (Related contributions, which totaled $216,131,840, are donations received as a result of fund raising activities.)

WWF incurred joint costs of $31,761,772 for informational materials and activities that included fund raising materials. Of those costs $19,305,701 was allocated to fund raising expenses and $12,456,071 was allocated to program expenses.

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on WWF's audited financial statements for the fiscal year ended June 30, 2010.

Source of Funds
Contributions	91,440,688
In-kind contributions	46,816,207
Government grants and contracts	40,436,468
Income from investments, net	24,713,075
Bequests	19,735,945
WWF network revenues	13,042,009
Other revenues including royalties	4,660,523
Loss on commercial building operations, net	-466,574
Loss on interest rate swaps	-5,336,524
Total Income	$235,041,817

Uses of Funds as a % of Total Expenses

Programs: 84%  Fund Raising: 12%  Administrative: 4%

Total income				$235,041,817
	Program expenses			$186,770,175
	Fund raising expenses			27,589,160
	Administrative expenses			9,901,134
Total expenses				$224,260,469
Income in Excess of Expenses				10,781,348
Beginning net assets				227,351,912
Ending net assets				238,133,260
Total liabilities				139,385,321
Total assets				$377,518,581

Note: According to WWF, for the fiscal year ended June 30, 2010, the organization received $46,816,207 of in-kind contributions, including advertising ($39,871,410), Earth Hour activities ($6,157,643), technical services ($395,208), computer equipment ($160,960), legal services ($153,847), and boat rental ($77,139).