BBB Wise Giving Report for
Rainforest Alliance

BBB Wise Giving Report issued October 2011
BBB Wise Giving Report expires October 2013


This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...


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Charity Contact Information

Name: Rainforest Alliance
Address: 665 Broadway, Suite 500
  New York, NY 10012
Phone: 212-677-1900
800-693-2784
Web Address: www.ra.org
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BBB Wise Giving Alliance Comments

Year, State Incorporated: 1987, New York
Affiliates: None
Stated Purpose: "to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior."

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Evaluation Conclusions

               

Rainforest Alliance meets the 20 Standards for Charity Accountability.
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Programs

               

Rainforest Alliance reports that it uses the power of markets to arrest the major drivers of deforestation and environmental destruction: timber extraction, agricultural expansion, cattle ranching and tourism. The organization works to ensure millions of acres of working forests, farms, ranchlands and hotel properties are managed according to sustainability standards. Rainforest Alliance also works to link businesses to conscientious consumers who identify their goods and services through the Rainforest Alliance Certified seal and Rainforest Alliance Verified mark. The organization believes that sustainable practices can help businesses thrive in the modern economy.

For the fiscal year ended June 30, 2010, Rainforest Alliance's program expenses were:

  
Sustainable agriculture 10,934,505
SmartWood 10,814,031
TREES 4,658,114
Sustainable tourism 2,420,959
Communications/ education 2,148,427
Special projects 1,108,467
Climate initiative 475,819
Total Program Expenses: $32,560,322
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Governance

               

Chief Executive : Tensie Whelan, President
Compensation*:
 $215,987

Chair of the Board: Daniel Katz
Chair's Profession / Business Affiliation: Senior Program Director, The Overbrook Foundation

Board Size: 18

Paid Staff Size: 320

*July 1, 2009 - June 30, 2010 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising

               

Method(s) Used:

Direct mail, special events, print advertisements, grant proposals, Internet appeals, planned giving, cause-related marketing, and membership appeals.
Fund raising costs were 10% of related contributions. (Related contributions, which totaled $22,805,469, are donations received as a result of fund raising activities.)
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Tax Status

               

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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Financial

               

The following information is based on Rainforest Alliance's audited financial statements for the fiscal year ended June 30, 2010.

Source of Funds  
Certification fees 11,545,988
Government grants and contracts 10,409,729
Foundations and corporate grants 7,009,877
Contributions 2,886,809
In-kind contributions 1,267,922
Special events 1,231,132
Membership dues 665,816
Other income 609,017
Total Income $35,626,290


chart



Uses of Funds as a % of Total Expenses

Programs: 92%  Fund Raising: 7%  Administrative: 1% 

Total income   $35,626,290
  Program expenses $32,560,322
  Fund raising expenses 2,356,992
  Administrative expenses 302,330
 
Total expenses   $35,219,644
Income in Excess of Expenses   406,646
Beginning net assets   4,510,417
Ending net assets   4,917,063
Total liabilities   8,779,991
Total assets   $13,697,054

Note: According to audited financial statements for the fiscal year ended June 30, 2010, Rainforest Alliance reports in-kind contributions of $1,267,922, which consists of legal services ($842,485), annual gala services ($335,745), and imputed interest ($89,962).

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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