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Tax Status Governance Fund Raising Financial

Name:	Parents Television Council
Address:	707 Wilshire Boulevard, Suite 2075
	Los Angeles, CA 90017
Phone:	213-403-1300
Web Address:	www.parentstv.org

Parents Television Council (PTC) does not meet the following Standard for Charity Accountability.

Standard 7: Board Approval of Written Report on Effectiveness - Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions. PTC does not meet this Standard because: Although it produced a written effectiveness assessment report, it was not submitted for approval to the board of directors.

Parents Television Council (PTC) meets the remaining 19 Standards for Charity Accountability.

PTC undertakes five programs to further its mission. Through research and public education, the organization records and analyzes the primetime television programming of all the major networks. Instances of sex, violence, profanity, illegal conduct, etc. are logged into a database. The data is made available to the public free of charge on the company website in order to allow parents and families the ability to make more informed media consumption choices. The organization also uses all program content data for reports on the issue of age-inappropriate entertainment for children and to educate the public on such matters. Through PTC’s grassroots membership network, the organization advocates for stronger enforcement of existing broadcast decency rules. The organization works closely with major television advertisers in an attempt to ensure advertiser accountability by convincing advertisers to sponsor more family-friendly content on television. PTC advocates the ability for consumers to pick and choose and pay for only the cable networks and cable/satellite that the subscriber wants. Through PTC’s Seal of Approval program, the organization publicly praises good family-quality entertainment products so families are more aware of good choices available to them. Some ($360,854 or 14%) of PTC's program activities are carried out in conjunction with fund raising appeals.

For the year ended December 31, 2009, PTC's program expenses were:

Research and publications	1,356,397
Special projects	957,561
Grassroots and membership	304,527
Total Program Expenses:	$2,618,485

Chief Executive : Timothy F. Winter, President

Compensation*:

$182,158

Chair of the Board: Hon. Leon J. Weil
Chair's Profession / Business Affiliation: Former U.S. Ambassador to Nepal

Board Size: 7

Paid Staff Size: 17

*2009 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:

Direct mail, special events, grant proposals, Internet appeals, cause-related marketing, and membership appeals.

Fund raising costs were 20% of related contributions. (Related contributions, which totaled $3,057,550, are donations received as a result of fund raising activities.)

PTC incurred joint costs of $730,728 for informational materials and activities that included fund raising materials. Of those costs $360,854 was allocated to program expenses, $352,266 was allocated to fund raising expenses, and $17,608 was allocated to administrative expenses.

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on PTC's audited financial statements for the year ended December 31, 2009.

Source of Funds
Contributions	3,057,550
Investment income	103,212
Rental and other	69,654
Total Income	$3,230,416

Uses of Funds as a % of Total Expenses

Programs: 76%  Fund Raising: 17%  Administrative: 7%

Total income				$3,230,416
	Program expenses			$2,618,485
	Fund raising expenses			596,686
	Administrative expenses			224,062
Total expenses				$3,439,233
Expenses in Excess of Income				(208,817)
Beginning net assets				1,079,234
Ending net assets				870,417
Total liabilities				337,103
Total assets				$1,207,520