BBB Wise Giving Report for
Coral Reef Alliance

BBB Wise Giving Report issued August 2009
BBB Wise Giving Report expires August 2011


This BBB Accredited charity meets all 20 Standards for Charity Accountability. Find out more...


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Charity Contact Information

Name: Coral Reef Alliance
Address: 351 California Street, Suite 650
  San Francisco, CA 94104
Phone: 415-834-0900
888-267-2573
Web Address: www.coral.org
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BBB Wise Giving Alliance Comments

Year, State Incorporated: 1994, California
Affiliates: None
Stated Purpose: to protect the health of coral reefs by integrating ecosystem management, sustainable tourism, and community partnerships."

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Evaluation Conclusions

               

Coral Reef Alliance (CRA) meets the 20 Standards for Charity Accountability.
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Programs

               

CRA works with communities to identify and solve conservation challenges; change attitudes and behavior through education and training; provide resources to strengthen marine protected areas; and create incentives for sustainable tourism.

For the fiscal year ended June 30, 2008, CRA's program expenses were:

  
Program services 1,266,445
Total Program Expenses: $1,266,445
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Governance

               

Chief Executive : Brian Huse, Executive Director
Compensation*:
 $99,830

Chair of the Board: Lyn Ciocca
Chair's Profession / Business Affiliation: President , Wellness Resources Company

Board Size: 12

Paid Staff Size: 20

*July 1, 2007 - June 30, 2008 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising

               

Method(s) Used:

Direct mail, special events, print advertisements, grant proposals, Internet appeals, planned giving, and membership appeals.
Fund raising costs were 19% of related contributions. (Related contributions, which totaled $1,584,110, are donations received as a result of fund raising activities.)
CRA incurred joint costs of $320,540 for informational materials and activities that included fund raising materials. Of those costs $269,254 was allocated to fund raising expenses and $51,286 was allocated to program expenses.
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Tax Status

               

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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Financial

               

The following information is based on CRA's audited financial statements for the fiscal year ended June 30, 2008.

Source of Funds  
Individual and corporate donations 829,863
Foundation and government grants 616,132
Donated goods and services 138,115
Interest income 14,974
Sales of educational and promotional materials 10,947
Total Income $1,610,031


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Uses of Funds as a % of Total Expenses

Programs: 73%  Fund Raising: 17%  Administrative: 9%  Other Expenses: 1%

Total income   $1,610,031
  Program expenses $1,266,445
  Fund raising expenses 299,057
  Administrative expenses 156,695
  Other Expenses 14,743
Total expenses   $1,736,940
Expenses in Excess of Income   (126,909)
Beginning net assets   1,086,402
Ending net assets   959,493
Total liabilities   138,358
Total assets   $1,097,851

Note: In the financial section Other Expenses are $10,100 (provision for bad debt) and $4,643 (depreciation).

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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